Digital Strategy Manager GTR

JTI; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

JTI is seeking a Digital Strategy Manager GTR to lead and implement digital strategies in the Global Travel Retail market. This role demands a strong focus on consumer experience and collaboration with brand teams to optimize digital initiatives and drive consumer engagement. If you're experienced in digital strategy and brand management, join us to make a significant impact.

Benefits

Opportunity to work in a modern office environment with a diverse team

Qualifications

• 5+ years of experience in brand management and digital strategy development.
• Proven success in delivering consumer product campaigns.
• Cross-cultural experience is valued.

Responsibilities

• Lead digital strategies for GTR and optimize consumer journey.
• Build brand awareness through digital campaigns aligned with guidelines.
• Monitor KPIs and optimize results through a data-centric approach.

Skills

Digital analysis skills

Strategic planning

Education

University degree

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

At JTI, we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are building their success stories with us. 83% of employees feel happy working at JTI.

To make a difference, all you need to do is bring your human best. What will your story be? Apply now!

Learn more at jti.com

Please apply by June 29th

Digital Strategy Manager GTR

The Digital Strategy Manager GTR is responsible for leading and implementing the Ploom Digital strategy in the Global Travel Retail market. This role involves developing a yearly digital plan, promoting Consumer Experience Management (CEM) principles, and ensuring a superior digital consumer experience. The manager will collaborate with marketing and brand teams to support brand objectives and strategies.

You will also lead the deployment of the GTR commercial engine, conduct data-driven analyses, and guide the team to derive insights and execute the digital strategy for Ploom in GTR.

Key Responsibilities

• Lead digital strategies for GTR by identifying needs and optimizing the consumer journey through online applications, integrating digital tools with offline touchpoints.
• Build brand awareness and acquire consumers through digital campaigns aligned with global guidelines.
• Create synergies with domestic campaigns to enhance GTR tools and ensure seamless consumer experience.
• Monitor KPIs and investments, optimizing results through a data-centric, test-and-learn approach.

Requirements

• University degree
• 5+ years of experience in brand management and digital strategy development & operations
• Proven success in delivering consumer product campaigns
• Experience in cross-functional projects, as a team member or lead
• Travel retail experience is an advantage
• Cross-cultural experience
• Strong digital analysis skills and strategic planning ability

What to Expect

• Opportunity to work in a modern office environment with a diverse team

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps

After applying, if selected, expect a phone screening, assessment tests, interviews, and an offer within 1-3 weeks after the job posting closes. Each step is eliminatory and may vary by role.

JTI is committed to diversity and inclusion. We welcome applicants from all backgrounds. If you need support or alternative formats, please contact us.