Digital Product Specialist

Emirates; Dubai; On-site; AED 150,000 - 230,000; Full time

Job summary

Emirates in Dubai is seeking a Digital Product Specialist to drive the Emirates digital product strategy across web, mobile and app properties. You will ensure a customer-first approach, align with CCMB objectives, and deliver features on scope, quality and timelines.

You will collaborate with IT, analytics and design teams to understand customer expectations, interpret data, and translate insights into actionable product improvements while upholding Emirates Brand guidelines.

Qualifications

• 5+ years in Marketing & Media Communications or related field.
• Degree or Honours in Marketing/Media Communications or similar.
• Experience in Product Technology.
• Desire to learn and excel in a collaborative department.
• Strong understanding of web, mobile and app technologies.
• Proficient with product planning tools (Jira, Confluence, Figma/Sketch).
• Data-driven design skills and attention to detail.
• Familiar with UX patterns and UCD methodologies.
• Coordinate usability testing and research for interface refinement.

Responsibilities

• Collaborate with Digital team, IT, and stakeholders to optimise products and drive enhancements.
• Own product documentation, briefs, MVPs and testing criteria.
• Lead User Acceptance Testing to ensure quality and standards.

Skills

Product tech

UX design

Jira/Confluence

Figma/Sketch

Data-driven

Usability testing

Web tech basics

Stakeholder collab

Accessibility

Education

Marketing/Media Communications degree

Tools

Jira

Confluence

Figma

Sketch

Job description

Job PurposeOur Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs, and goals of our organization across the globe, both internally and with customers alike!

Job PurposeOur Corporate Communications, Marketing and Brand team is responsible for conveying the essence of Emirates Group. Our team is pivotal in representing the attitudes, beliefs, and goals of our organization across the globe, both internally and with customers alike!

The Digital Product Specialist will manage and implement assigned key initiatives within the Emirates digital product strategy, ensuring alignment with the business objectives of client stakeholders and wider CCMB strategy. Responsible for implementing the agreed backlog of features for Emirates Group brands web, mobile and app properties. Develop and utilise subject matter expertise, whilst putting the customer first and ensuring best in class brand user experience, interaction design and content development. Act as champion for the broader Digital strategy and ensure all assets adhere to Emirates Brand guidelines. Ensure projects are delivered to scope, quality and timelines.

In This Role You Will

• Collaborate with wider Digital team, IT, and business stakeholders to increase the value of existing, established products through product optimisation. Identify areas of where technical capabilities are not fully leveraged and drive product enhancements. This includes:
  • Ownership of all product related documentation and briefing/hand off documentation including, product requirements, design brief and test criteria.
  • Responsibility for User Acceptance Testing of product enhancements to ensure customer experience quality and consistency standards have been met
  • Working with Customer Strategy & Retention to ensure any UX enhancements support the communication strategy and customer journey vision.
• Assist in creation & execution of Digital Experience roadmap set by the Digital Product Owner(s). Work in collaboration with Digital Analytics, Digital Research and Design teams to:
  • Understand what the customer expectations are from our digital experience.
  • Understand digital channel analytics to drive understanding of user behaviour that will support timely and informed product decision making.
  • Support the Product Owners in the gathering/interpretation of customer data & insights from research outputs.
  • Develop hypothesis that can be validated through appropriate quantitative and qualitative tests to ensure we can create customer-focused digital experiences that are intuitive, engaging, and personalised.
• Work with the Digital Product owners to document scope and requirements for all new products/capabilities. This should include:
  • Ownership of all product related documentation and briefing/hand off documentation including, product requirements, design, brief and test criteria.
  • Identification and documentation of Minimum Viable Product (MVP) and additional phases that will deliver improved customer experience/increased revenue in the shortest time.
  • Responsible for User Acceptance Testing of new product features and capabilities to ensure customer experience quality and consistency with Emirates Group standards.
  • Liaising with IT and CCMB department on the planning and delivery of product launches to global audiences ensuring agreed sign off and roll out procedures are met.
  • Provide recommendations to Group & Central Portfolios MMC/MCMs against briefs and business unit requirements to support the effective fulfilment of digital marketing campaigns.
  • Remain up to date on changes and trends in digital user experience and product management. Use this to identify opportunities and share these with the wider team (UX team and MMC team).
  • Ensure that all content on the sites within the assigned portfolio is maintained and updated when required. This will include producing content briefs for the Digital Production team to work from and in some instances updating content directly in Umbraco when required.
  • Work with analytics and insight team to interpret data, analyse results using statistical techniques to identify trends and analysis relating to key digital products.

Qualification

In order to be successful in this role, you must meet the below requirements:

• 5+ years experience in Marketing & Media Communications or relevant.
• Degree or Honours (12+3 or equivalent) in Marketing/Media Communications or similar.
• Experience in Product Technology.
• An ongoing desire to learn and excel in a highly collaborative, multi-faceted department.
• Strong understanding of web, mobile and app technologies
• Skilled and experienced in the use of product & software development tools (Jira, Confluence, Figma/Sketch and other product planning/management tools).
• Data-driven design skills, knowledge, production value and attention to detail.
• Proficient with user experience/interface design patterns process and standard UCD methodologies.
• Co–ordinate usability testing and research to define and refine existing and/or new interfaces.
• Excellent written and verbal communication skills.
• Skilled and experienced in common software project management and development practices.
• A good understanding of web standards and accessibility standards.
• Basic knowledge of HTML, CSS, JavaScript/JQuery, (iOS), (Android) a plus.

At Emirates, we're committed to providing our employees with opportunities to grow and develop in their careers. so if you're looking for a challenging and rewarding opportunity,

Salary & benefits

Join us in Dubai and enjoy an attractive tax-free salary and travel benefits that are exclusive to our industry, including discounts on flights and hotels stays around the world. Find out what it’s like to live and work in our fast-paced, cosmopolitan home city in the Dubai Lifestyle section of our website www.emirates.com/careers