Digital Performance Campaign Lead

Dentsu; Dubai; On-site; AED 180,000 - 260,000; Full time

Job summary

Carat in Dubai is seeking a Performance Executive to drive the planning, execution, and optimization of digital campaigns across search, social, and programmatic channels. You will monitor performance and deliver data-driven insights to improve outcomes for clients.

You will analyze results, prepare weekly and post-campaign reports, and collaborate with cross-functional teams to meet objectives in a fast-paced environment.

Qualifications

• 12 years of experience in digital performance marketing or media execution.
• Familiarity with paid search, paid social and/or programmatic platforms.
• Strong analytical and problem-solving skills with an eye for detail.
• Proficiency in Excel/Google Sheets and campaign management tools.
• Ability to work in a fast-paced environment with strong organizational skills.
• Collaborative mindset with excellent communication skills.

Responsibilities

• Assist in planning and launching digital performance campaigns aligned with client objectives.
• Set up, monitor and optimize campaigns across key digital platforms (search, social, programmatic).
• Conduct keyword research, audience segmentation and apply platform best practices to maximize performance.
• Track and analyze campaign performance, flag underperformance and recommend improvements.
• Prepare campaign performance reports (weekly, mid-campaign and post-campaign) with actionable insights.
• Stay up to date with digital trends, platform algorithm updates and emerging media solutions.
• Support the preparation of presentations, benchmarks and performance rationales for internal and client use.

Skills

Analytical thinking

Communication skills

Problem-solving

Collaboration

Tools

Excel/Google Sheets

Campaign management tools

Job description

Carat in Dubai is seeking a Performance Executive to drive the planning, execution, and optimization of digital campaigns across search, social, and programmatic channels. You will monitor performance and deliver data-driven insights to improve outcomes for clients.

You will analyze results, prepare weekly and post-campaign reports, and collaborate with cross-functional teams to meet objectives in a fast-paced environment.