Digital Media Planner

Job Responsibilities

1. Craft digital media strategies in line with brand business and marketing objectives that clearly translate into a media objective, approach, channel mapping, and KPI setting in the most relevant way to deliver impactful consumer experiences.
2. Develop comprehensive digital media plans across Meta, TT, Snap, Google, and programmatic networks, ensuring plan KPIs are met in the most cost-effective way.
3. Leverage your expertise in media planning to create strategies that effectively engage consumers throughout the entire consumer journey, from awareness to conversion.
4. Stay up-to-date with the latest trends, best practices, and innovations in digital media, constantly seeking opportunities to optimize marketing initiatives.
5. Analyze data and metrics to evaluate campaign performance and make data-driven recommendations for continuous improvement.
6. Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure seamless execution and alignment with business objectives.
7. Understand the unique media behaviors and preferences of consumers in the MENA market, specifically in KSA and UAE, to tailor media plans accordingly.
8. Experience in influencer marketing and activating campaigns.
9. Social listening experience to gather data from social listening tools and manually from social platforms.
10. Continuously explore media innovation solutions that we can test and learn from.