Digital Media Buyer

Cup & Code; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An innovative firm is seeking a skilled digital media buyer to lead advertising campaigns and drive results. This role involves researching target audiences, negotiating with media platforms, and managing budgets to maximize ROI. With a focus on performance analysis and reporting, you'll leverage your analytical skills to optimize campaigns effectively. This is an exciting opportunity to work in a dynamic environment, collaborating with media vendors and internal teams to achieve success in digital marketing. If you have a passion for digital advertising and a knack for strategy, this position is perfect for you.

Qualifications

• Proven experience in digital media buying or related roles.
• Strong analytical skills to track and optimize campaign performance.

Responsibilities

• Identify target audiences and create effective advertising strategies.
• Manage budgets and monitor campaigns for optimal performance.

Skills

Digital Media Buying

Analytical Skills

Communication Skills

Attention to Detail

Project Management

Education

Google Ads Certification

Meta Certification

Tools

Google Ads

Facebook Ads

Programmatic Buying Tools

Job description

Experience: Proven experience in digital media buying or related roles.

Technical Skills: Proficiency in digital advertising platforms (e.g., Google Ads, Facebook Ads, programmatic buying tools).

Analytical Skills: Strong ability to analyze data, track campaign performance, and optimize for better results.

Communication Skills: Excellent verbal and written communication skills for negotiating and reporting.

Attention to Detail: Ability to manage budgets, monitor campaigns, and ensure accurate implementation.

Industry Knowledge: Up-to-date knowledge of digital marketing trends and best practices.

Project Management: Strong organizational skills to handle multiple campaigns and deadlines simultaneously.

Job Description:

1. Research and Strategy: Identify target audiences and research media options to create effective advertising strategies.
2. Negotiation: Negotiate rates and placement with media platforms.
3. Budget Management: Manage and allocate advertising budgets to maximize return on investment.
4. Campaign Execution: Plan, execute, and monitor advertising campaigns.
5. Performance Analysis: Track and analyze campaign performance, making adjustments as needed.
6. Reporting: Provide reports and insights on campaign effectiveness to clients or internal teams.
7. Relationship Management: Build and maintain relationships with media vendors and partners.

Job Types: Full-time

Expected hours: 48 per week

License/Certification:

Google Ads Certification (Required)
Meta Certification (Required)