Digital Marketing Unit Head

The Department of Culture and Tourism - Abu Dhabi; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

An established industry player is seeking a visionary Digital Marketing Unit Head to spearhead its digital marketing efforts. This role involves leading the strategic development and management of digital platforms to enhance brand positioning and meet business objectives. You will be responsible for overseeing a talented team, managing budgets, and driving innovative digital initiatives that align with audience expectations. If you have a passion for digital marketing and a strong background in leadership within the tourism sector, this is an exciting opportunity to shape the future of digital engagement in a vibrant cultural landscape.

Qualifications

• 12+ years in digital leadership roles, preferably in public sector or tourism.
• Bachelor's degree in Marketing or related field required.

Responsibilities

• Lead strategic planning and execution of digital platforms.
• Manage annual budgeting and ensure compliance with standards.
• Drive initiatives in mobile-first design and AI innovations.

Skills

Digital Platform Management

UX/UI Design

SEO/SEM

AI Integration

Leadership Skills

Budget Management

Analytical Skills

Collaboration Skills

Creative Integration

Understanding of Tourism Marketing

Education

Bachelor's degree in Marketing

Master's degree in Digital Strategy

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Role
The Digital Marketing Unit Head leads DCT's digital marketing function, overseeing strategic development, management, and innovation of all digital platforms. The role ensures platforms reflect Abu Dhabi's global brand positioning, meet business KPIs, and evolve with technological advancements and user expectations.

Key Responsibilities

1. Digital Marketing Management

• Lead strategic planning and execution of DCT's digital platform ecosystem.
• Oversee resource management, team leadership, and vendor relationships.
• Manage annual budgeting for platform development, maintenance, and innovation.
• Drive cross-sector alignment on digital priorities.
• Lead initiatives in mobile-first design, AI innovations, and personalization strategies.
• Implement digital governance models for compliance, security, and best practices.
• Oversee analytics frameworks, reporting cycles, and performance dashboards.
• Ensure developments meet DGE standards.
• Champion a future-ready, audience-first approach across all digital touchpoints.

Shared Activities

• Strategic Contribution: Ensure the effectiveness of linking functional strategy with department work plans, aligning with other departments' strategies.
• Personnel Management: Manage goal achievement, performance, talent development, and foster a value-based culture within the team.
• Budgeting and Financial Planning: Prepare and monitor the department's budget, ensuring activities align with guidelines.
• Policies, Systems, Processes, and Procedures: Implement and ensure adherence to policies and procedures covering all departmental activities.
• Continuous Improvement: Identify opportunities for system, process, and practice improvements aligned with global standards.
• Reporting: Prepare accurate department reports meeting quality standards.

Communications and Business Relationships

• Internal: Creative and production teams, other relevant departments.
• External: External institutions, companies, stakeholders, and partners.

Qualifications

Bachelor's degree (preferably master's) in Marketing, Digital Strategy, Communications, or related field.

Experience

12+ years in digital leadership roles, preferably in public sector, tourism, or major destination brands.

Skills

• Expertise in digital platform management, UX/UI, SEO/SEM, AI integration.
• Strong leadership, budget management, and collaboration skills.
• Data-driven, analytical, KPI-focused decision-making.
• Ability to integrate creative, technical, and business aspects.
• Deep understanding of tourism, culture, and global destination marketing.

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The Department of Culture and Tourism - Abu Dhabi