Digital Marketing Specialistes

Highfly Sourcing; Dubai; On-site; USD 40,000 - 80,000; Full time

Job summary

An innovative firm in the business consulting sector is on the lookout for a talented Digital Marketing Specialist to enhance its brand presence across digital platforms. With a focus on SEO, social media advertising, and content marketing, this role is pivotal in driving the company's digital marketing efforts forward. The ideal candidate will have a strong background in utilizing tools like Google Analytics and email marketing platforms to optimize campaigns. Join a dynamic team that values creativity and strategic thinking while working remotely in a vibrant environment. If you're passionate about digital marketing and ready to make a significant impact, this opportunity is perfect for you.

Qualifications

• Minimum 4 years of experience in digital marketing with a focus on SEO and social media.
• Proficient in Google Analytics and email marketing platforms.

Responsibilities

• Develop and execute digital marketing campaigns aligned with business goals.
• Analyze campaign performance and suggest improvements for better reach.

Skills

SEO Optimization

Google Analytics

Social Media Advertising

Content Marketing

Email Marketing (Mailchimp, HubSpot)

PPC Advertising

Conversion Rate Optimization

Marketing Automation (Marketo, Pardot)

Tools

Mailchimp

HubSpot

Marketo

Pardot

Job description

Company Overview

Highfly Sourcing is a dedicated entity in the Business Consulting and Services industry, specializing in assisting individuals with visa and immigration processes across countries, including Canada, Singapore, and Dubai. We are focused on delivering expert advisory and support services to our clients. For more information, visit our website at highflysourcing.com.

Job Overview

Highfly Sourcing is seeking a dynamic Digital Marketing Specialist with a minimum of 4 years of experience to join our team remotely on a full-time basis. This mid-level position will focus on enhancing our brand presence across various digital platforms. The location for this role includes Dubai, Al Khawr, Kuwait City, Abstatt, Singapore, Luxembourg, and An Iarmh. The successful candidate will be instrumental in driving our digital marketing efforts to new heights.

Qualifications and Skills

• Proven experience in SEO optimization to increase visibility and organically drive website traffic.
• Proficient in Google Analytics to track, measure, and report on marketing campaign performance.
• Experience in social media advertising, particularly on platforms like Facebook, Instagram, and LinkedIn.
• Strong background in content marketing, emphasizing the creation and distribution of valuable content.
• Skilled in utilizing email marketing platforms such as Mailchimp and HubSpot to communicate with leads and clients effectively.
• Knowledgeable in pay-per-click advertising strategies to optimize ROI and conversion rates.
• Expertise in conversion rate optimization techniques to enhance user engagement and lead generation.
• Competent in leveraging marketing automation tools like Marketo and Pardot to streamline marketing processes.

Roles and Responsibilities

1. Develop and execute digital marketing campaigns aligned with business goals and initiatives.
2. Collaborate with cross-functional teams to create online content and manage integrated marketing strategies.
3. Analyze campaign performance metrics and suggest improvements to maximize reach and efficacy.
4. Stay updated with industry trends and implement new online marketing strategies accordingly.
5. Utilize analytic tools to understand customer behavior and improve website UX / UI for better results.
6. Manage the digital marketing budget to execute cost-effective campaigns with measurable performance.
7. Create and present reports on the success and learnings of marketing initiatives to stakeholders.
8. Ensure full compliance with regulations and guidelines in the digital communication field.