Digital Marketing Specialist – Real Estate Development

RTC1 Recruitment Services; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading recruitment firm in Dubai is looking for a Digital Marketing Specialist to engage with followers across social media platforms. The ideal candidate will develop strategies, manage a content calendar, and monitor community interactions. Applicants should have a Bachelor's degree in Marketing or related fields and at least 3 years of experience in social media management, with a strong understanding of community building.

Qualifications

• At least 3 years of hands-on experience in social media management.
• Experience in engagement strategies across multiple social platforms.
• Proficient in monitoring conversations and fostering community.

Responsibilities

• Develop and implement engagement strategies across social platforms.
• Manage content calendar and coordinate with marketing and design teams.
• Track performance metrics and gather insights from community feedback.

Skills

Social media management

Community building

Content calendar management

Engagement strategies

Education

Bachelor's degree in Marketing, Communications, PR, or related field

Tools

Hootsuite

Sprout Social

Meta Business Suite

Job description

Overview

• Develop and implement engagement strategies across Instagram, Facebook, X/Twitter, LinkedIn, and TikTok, while building strong relationships with followers, influencers, and brand advocates.
• Manage a detailed content calendar, coordinate with marketing, design, and content teams to ensure aligned messaging and timely, visually consistent posts.
• Monitor conversations, respond promptly to comments/messages in Arabic and English, and moderate user-generated content to foster a safe, engaging community.
• Track performance metrics through monthly reports, gather insights from community feedback, and stay updated on social trends and platform changes to optimize engagement.

Responsibilities

• Develop and implement engagement strategies across social platforms and build relationships with followers, influencers, and brand advocates.
• Manage content calendar; coordinate with marketing, design, and content teams to ensure aligned messaging and timely, visually consistent posts.
• Monitor conversations; respond to comments/messages in Arabic and English; moderate user-generated content.
• Track and report on performance metrics; gather insights from community feedback; stay updated on trends and platform changes to optimize engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, PR, or a related field.
• At least 3 years of hands-on experience in social media management, with a focus on community building.
• Proficiency with social media tools like Hootsuite, Sprout Social, Meta Business Suite, or similar platforms.

Job Details

• Position Title: Digital Marketing Specialist – Real Estate Development
• Employment Type: Full Time
• Salary: up to 15K AED all-inclusive depending on experience and qualifications
• Job Location: Dubai, UAE
• About the Client: One of the leading construction and real estate development firmbased in the UAE specializing in the execution of large-scale high-rise residential projects.