Digital Marketing Specialist - MEA

Axis Communications FZE; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading tech company in Dubai is seeking a Digital Marketing Specialist to drive impactful marketing campaigns across the MEA region. The role requires 6 years of experience in digital marketing and strong skills in Salesforce/Pardot. The ideal candidate will thrive in a fast-paced B2B environment and possess excellent communication skills in English. This permanent position offers continuous growth opportunities.

Benefits

Opportunities for growth

Innovative and collaborative culture

Diverse teamwork

Qualifications

• 6 years of digital marketing or demand generation experience.
• Hands-on experience with Salesforce/Pardot (certified is a plus).
• Strong understanding of customer journeys and digital metrics.
• Ability to collaborate with cross-functional and regional teams.
• Excellent communication in English; Arabic is a plus.

Responsibilities

• Own and drive impactful digital marketing campaigns across MEA.
• Map customer journeys, create campaigns, and optimize conversion rates.
• Design and monitor email campaigns ensuring efficient data flow.
• Coordinate with the EMEA marketing team for localized campaigns.
• Develop integrated demand generation campaigns across digital channels.
• Measure campaign performance and provide insights for optimization.
• Manage the marketing automation platform and evaluate market needs.
• Develop and execute the MEA Account-Based Marketing strategy.

Skills

Digital marketing experience

Salesforce/Pardot

Google Ads

LinkedIn Campaign Manager

Project management

Cross-functional collaboration

Excellent communication in English

Job description

Job TitleDigital Marketing Specialist - MEAJob Description

DIGITAL MARKETING SPECIALIST MEA
Based in Dubai with relocation considered for candidates from other countries

EXCITING OPPORTUNITIES AWAIT AT AXIS!
Were on the lookout for a data-driven digitally savvy Digital Marketing Specialist to join our dynamic MEA Marketing team!

WHAT IS AXIS
Axis is a fast-growing Swedish-based tech company leading the way in network video and security solutions. With 5000 employees across 50 countries we champion innovation collaboration and a smarter safer world.

WHAT WILL YOU DO
As a Digital Marketing Specialist youll own and drive impactful digital marketing campaigns across the MEA region. Your expertise in marketing automation email strategy and digital platforms will help us engage our audience generate leads and convert interest into action.

Email Marketing & Automation:

• Mapping customer journeys creating campaigns and optimizing conversion rates
• Designing and monitoring email campaigns and ensuring efficient data flow between platforms
  

Campaign Deployment:

• Coordinating with the EMEA marketing team to execute localized campaigns
• Developing integrated demand generation campaigns across digital channels and tracking performance
  

Data Analysis & Reporting:

• Measuring campaign performance providing insights and optimizing conversion rates
• Creating dashboards and reports for marketing decisions and supporting lead generation optimization
  

System Champion:

• Managing the marketing automation platform creating templates and training teams
• Evaluating market needs researching trends and ensuring compliance with data privacy regulations
  

Account-Based Marketing:

• Developing and executing the MEA Account-Based Marketing strategy
• Collaborating with key account managers to create customized marketing plans and optimize campaigns

WHO ARE WE LOOKING FOR
A strategic thinker with a passion for marketing tech and performance data. Youre proactive structured and thrive in a fast-paced B2B environment.

Youll bring:

• 6 years of digital marketing or demand generation experience
• Hands-on experience with Salesforce/Pardot (certified is a plus)
• Strong understanding of customer journeys lead nurturing and digital metrics
• Solid knowledge of Google Ads LinkedIn Campaign Manager and other digital tools
• Excellent project management and organizational skills
• Ability to collaborate with cross-functional and regional teams
• Excellent communication in English; Arabic is considered as a plus

WHAT CAN AXIS OFFER
Youll join an international innovative and people-focused company where every day brings new opportunities to grow contribute and make an impact.

READY TO ACT
We believe diverse teams lead to great results and we cant wait to meet you! Just click Apply and lets start the journey.

Type of EmploymentPermanent EmploymentPosting End Date

Certain roles at Axis require background checks which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader we offer solutions in video surveillance access control intercom and audio systems enhanced by intelligent analytics applications.

With around 5000 committed employees in over 50 countries we collaborate with partners worldwide. Together we thrive in our friendly open and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion diversity and sustainability we consistently seek to develop our skills and way of working.

Lets create a smarter safer world

For more information about Axis please visit our website .

Listen to Get To Know Axis Podcast

Required Experience:

Unclear Seniority