Digital Marketing Specialist in Fintech

Confidential Company; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An innovative firm is seeking a Digital Marketing Specialist to spearhead marketing strategies for fintech products. This role involves planning and executing comprehensive digital campaigns across multiple channels, including SEO, SEM, and social media. The ideal candidate will possess a strong background in digital marketing, particularly within the fintech sector, and have a data-driven approach to optimize performance. Collaborating with cross-functional teams, you will ensure that marketing initiatives align with business goals while staying ahead of industry trends. If you're passionate about driving customer engagement and brand awareness, this opportunity is perfect for you.

Qualifications

• 6+ years of experience in digital marketing, ideally in fintech.
• Strong command of digital marketing tools and data analysis.

Responsibilities

• Plan and optimize digital marketing campaigns across various channels.
• Analyze campaign performance and provide actionable insights.

Skills

Digital Marketing

SEO

SEM

Social Media Management

Data Analysis

A/B Testing

Communication Skills

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Communications

Tools

Google Analytics

Meta Ads Manager

HubSpot

Google Ads

CRM/marketing automation tools

Job description

The Digital Marketing Specialist will develop and implement digital marketing strategies to drive customer acquisition, engagement, and brand awareness for fintech products and services. This role requires strong knowledge of financial products, digital trends, and performance-driven marketing tactics.

Key Responsibilities:

1. Plan, execute, and optimize digital marketing campaigns across channels: SEO, SEM, email, social media, and display advertising.
2. Manage and grow social media presence (LinkedIn, Twitter/X, Instagram) with fintech-relevant content.
3. Conduct keyword research, competitor analysis, and market segmentation.
4. Analyze campaign performance using tools like Google Analytics, Meta Ads Manager, and HubSpot, and provide actionable insights.
5. Collaborate with product, design, and sales teams to align marketing initiatives with business goals.
6. Oversee the marketing funnel and lead generation, including nurturing through automation tools.
7. Stay current on fintech industry trends, consumer behavior, and regulatory changes to adapt marketing strategies.

Desired Candidate Profile:

1. Bachelor’s degree in Marketing, Communications, or a related field.
2. 6+ years of experience in digital marketing, ideally in fintech or financial services.
3. Strong command of digital marketing tools (Google Ads, SEO tools, CRM/marketing automation).
4. Data-driven mindset with experience in A/B testing and performance optimization.
5. Excellent communication and storytelling skills with a fintech-savvy tone.