Digital Marketing Specialist (Dubai Based)

People10; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading IT services firm in Dubai is seeking a dynamic Specialist-Marketing to lead their inbound marketing and lead generation efforts. You will drive thought leadership and build a high-quality pipeline in a fast-paced environment. The ideal candidate has over 9 years of experience, including 3 years in digital marketing leadership, and will manage a talented team to deliver impactful campaigns.

Benefits

Flat, open-door structure

Regular learning programs

Inclusive workplace

Qualifications

• 9+ years of overall experience with a minimum of 3 years in a digital marketing leadership role.
• Proven team management experience in inbound marketing.
• Hands-on expertise in lead nurturing workflows.

Responsibilities

• Lead all digital marketing activities and manage inbound lead generation.
• Develop high-performance campaigns across multiple channels.
• Hire and mentor a marketing team of specialists.

Skills

Inbound lead generation

Marketing automation

Team management

Digital marketing leadership

Content marketing

Job description

JOB LOCATION : Dubai

EXPERIENCE : 4 - 9 Years

ROLE SUMMARY :

We are looking for a dynamic and hands-on Specialist– Marketing to lead our inbound marketing and lead generation efforts. You will be responsible for building and scaling People10’s marketing engine, driving thought leadership, and delivering measurable business impact through innovative digital campaigns. This role requires close collaboration with marketing agencies, pre-sales, solutions, and sales teams to create a high-quality pipeline that supports our ambitious growth goals.

If you are a smart, driven, and passionate marketing leader who thrives in a fast-paced environment, this is your chance to lead a talented team and make a real difference.

ROLES & RESPONSIBILITIES :

Own and lead all digital marketing activities for People10 across platforms and channels.

Build and manage the inbound marketing and lead generation function (team, tools, and processes).

Lead & manage external agencies and vendors for key services.

Develop and execute high-performance campaigns across content marketing, SEO / SEM, performance marketing, email, and webinars.

Set and achieve qualified inbound lead targets using data-driven, effective strategies.

Strengthen brand positioning as a preferred technology partner and employer of choice.

Support international trade shows for branding and lead generation.

Collaborate closely with pre-sales, solutions, and sales teams to ensure marketing-sales alignment.

Spearhead People10’s digital thought leadership strategy—driving visibility through compelling content and online presence.

Hire, lead, mentor, and manage a marketing team including writers, designers, SEO specialists, and campaign managers.

Deliver clear, actionable marketing analytics and performance reports to leadership.

MUST HAVE SKILLS :

Demonstrated success in inbound lead generation for B2B tech or IT services companies.

Hands-on expertise with marketing automation, lead nurturing workflows, and funnel optimization.

Proven experience in successfully managing a team of content writers, SEO experts and Inbound marketers.

Should have led a similar role in a mid-size IT services company

Excellent understanding of IT services, emerging technologies, and customer personas.

Overall 9+ years of experience and min 3+ years in Digital marketing leadership role

Comfortable with flexible work hours and occasional travel, if required.

Self-motivated, high-energy, and goal-oriented mindset with a bias for action.

WHY WORK AT PEOPLE10 ?

At People10, you’ll be part of a vibrant culture built on openness, impact, and collaboration. We value ideas, initiative, and innovation. You’ll work with helpful colleagues in an inclusive workplace that encourages feedback, continuous learning, and leadership at all levels. We offer :

A flat, open-door structure

Regular learning programs, knowledge sessions, and tech meetups

Opportunities to drive change and be heard

An environment that celebrates diversity and empowers people to be their best selves

People10 is an equal opportunity employer. We believe diversity drives innovation and encourages applicants from all backgrounds to apply.