Digital Marketing Specialist (Content & SEO)

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Alba Corporation
Dubai
AED 120,000 - 200,000
Be among the first applicants.
Yesterday
Job description

We are looking for a Digital Marketing Specialist (Content & SEO) to join our team and take the lead in creating high-impact, SEO-driven content strategies. This role is perfect for someone with a strong writing background—whether in literature, journalism, or communications—who understands the power of storytelling and has a natural ability to craft engaging, conversion-driven content. If you have a way with words, love research, and can seamlessly blend creativity with AI-powered tools and automation, we’d love to hear from you!

Key Responsibilities:

Content Strategy & Copywriting

  • Develop compelling, SEO-optimized content for landing pages, blogs, and marketing campaigns.
  • Use AI-powered tools to enhance content creation, research, and optimization.
  • Craft engaging and persuasive copy that drives conversions across digital channels.
  • Conduct keyword research and implement best practices to maximize organic visibility.

SEO & Website Optimization

  • Build, maintain, and optimize landing pages in WordPress using Elementor.
  • Implement on-page SEO strategies, including metadata optimization, internal linking, and structured data markup.
  • Conduct regular site audits to improve page speed, user experience, and technical SEO.
  • Monitor search engine algorithms and adjust strategies accordingly.

Marketing Technology & AI Tools

  • Leverage AI-driven tools for content ideation, optimization, and automation.
  • Work with low-code/no-code solutions to enhance marketing workflows and efficiency.
  • Implement AI-powered chatbots, content recommendation engines, and automation tools.
  • Stay updated on emerging AI and martech innovations to enhance SEO and content strategies.

Performance & Growth Optimization

  • Track and analyze content and SEO performance using Google Analytics, Google Search Console, and other analytics tools.
  • Implement A/B testing strategies to refine landing pages and content for higher engagement.
  • Optimize conversion rates through strategic content placement and user behavior insights.

Requirements:

  • Proven experience in SEO, content strategy, and copywriting.
  • Expertise in WordPress (Elementor, Divi, or similar page builders).
  • Familiarity with AI-driven tools for content creation, SEO, and automation.
  • Strong understanding of on-page, off-page, and technical SEO best practices.
  • Hands-on experience with Google Analytics, Search Console, and SEO tracking tools.
  • Experience in AI-powered content generation and optimization tools.
  • Ability to work in a fast-paced environment with a data-driven approach to content marketing.
  • Strong communication skills and ability to collaborate with cross-functional teams.

Salary Range and Benefits:

  • Salary Range: 3,000 AED – 3,500 AED (based on experience and skills).
  • We provide medical insurance as per UAE law, visa sponsorship, training, support, and additional benefits (subject to the applicant).

Work Arrangement:

This is a full-time, on-site position with no remote or hybrid work options. Candidates must be available to work from the designated location.

Why Join Us?

Work in a dynamic, innovative digital marketing environment.
Be at the forefront of AI-powered content marketing and SEO automation.
Gain hands-on experience in SEO execution, content creation, and martech integration.
Competitive salary, career growth opportunities, and the chance to shape the future of AI-driven digital marketing.

Ready to take your content and SEO skills to the next level? Apply now!

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