Digital Marketing Specialist

KEY WORTH PROPERTIES; Dubai; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to drive their online presence and engagement. This role involves developing comprehensive digital marketing strategies, managing social media platforms, and creating compelling content to promote property listings. You will analyze campaign performance and collaborate with teams to align marketing efforts with business objectives. If you are passionate about digital marketing and eager to make an impact in a dynamic environment, this opportunity is perfect for you.

Qualifications

• Bachelor's degree in Business Administration or related field.
• Experience in digital marketing and content creation.

Responsibilities

• Develop and execute digital marketing strategies aligned with business goals.
• Manage and grow the company's social media presence and campaigns.

Skills

Digital Marketing Strategy

SEO Optimization

Social Media Management

Content Creation

Email Marketing

Market Research

PPC Campaign Management

Analytics Tools

Education

Bachelor of Business Administration (Management)

Tools

Google Analytics

SEO Tools

Social Media Platforms

Job description

Job Title: Digital Marketing Specialist

Qualifications: Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancies: 1

Job Description

• Develop and execute comprehensive digital marketing strategies aligned with business goals. Conduct market research to identify industry trends and competitor activities.
• Create detailed digital marketing plans, including budget allocation and performance metrics.
• Oversee the company website, ensuring it is optimized for search engines (SEO) and user experience.
• Coordinate website updates, including property listings, blog content, and other relevant information.
• Manage and grow the company's social media presence on platforms such as Facebook, Instagram, Twitter, and LinkedIn. Develop and implement social media campaigns to promote property listings, engage with the audience, and build brand awareness.
• Create engaging and relevant content for various digital channels, including blog posts, articles, infographics, and videos.
• Develop a content calendar and ensure timely delivery of high-quality content. Plan and execute targeted email marketing campaigns to nurture leads and promote property listings.
• Monitor and analyze email campaign performance, adjusting strategies for optimal results. Manage SEM and PPC campaigns to drive traffic, leads, and conversions.
• Conduct keyword research, optimize ad copy, and analyze campaign performance. Utilize analytics tools to measure the effectiveness of digital marketing efforts.
• Provide regular reports on key performance indicators (KPIs) and make data-driven recommendations for improvement.
• Collaborate with real estate agents, sales teams, and other departments to align marketing efforts with overall business objectives.
• Stay informed about industry trends and emerging digital marketing technologies.

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