Digital Marketing Specialist

Midis Group Kuwait; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to drive innovative marketing campaigns that promote products and services through both physical stores and e-commerce platforms. In this dynamic role, you will leverage your expertise in digital marketing to create impactful campaigns, analyze market trends, and optimize lead generation efforts. Your creativity will shine as you produce engaging content and manage promotional events across various social media channels. If you have a passion for digital marketing and a knack for data analytics, this is your opportunity to make a significant impact in a collaborative environment.

Qualifications

• 3+ years of experience in digital marketing with a focus on campaign management.
• Strong analytical skills to drive data-informed marketing strategies.

Responsibilities

• Develop and implement digital marketing strategies based on market insights.
• Create and manage paid digital marketing campaigns across multiple channels.

Skills

Digital Marketing

Data Analytics

Content Creation

CRM Tools

Market Research

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Advertising

Tools

CRM Software

Job description

The Digital Marketing specialist is accountable for developing and implementing Digital marketing campaigns with the aim of promoting products and services at both the company’s stores and its e-commerce platform. S/He handles various responsibilities ranging from creative, analytical, digital, commercial and administrative, all aligned towards the achievement of the overall marketing strategy.

Main Duties and Responsibilities

• Participate in the development and implementation of the digital marketing strategy based on market insights and data analytics retrieved from different channels at hand.
• Participate in the creation and development of paid digital marketing campaigns and promotions across multiple channels and follow through the implementation with concerned parties both internally and externally while maintaining the targeted budget.
• Work effectively with different types of campaign objectives including but not limited to optimizing conversion, acquisition and lead gen efforts, traffic and reach.
• Organize and oversee campaigns and promotional events on social media using different channels and targeting various audiences.
• Conduct market research and analysis to evaluate trends, brand awareness and competition.
• Work effectively on CRM tools to run focused marketing campaigns.
• Gather and analyze data that helps identify and define future campaigns and activities for targeted audiences.
• Produce creative written and multimedia contents to be used on different digital and online platforms increasing engagement.
• Increase website traffic and leads through paid and organic campaigns.
• Write, edit and proofread creative contents for diverse marketing activities.
• Maintain and update digital marketing content on the eCommerce platform.
• Follow up and monitor the progress of campaigns and events using various metrics and KPIs, consolidate and submit reports accordingly.
• Collaborate with Marketing, Sales, Product and vendors to execute digital marketing strategies.

Position Requirements

Education

Bachelor’s degree in Marketing or Advertising.

Experience

At least 3 years of relevant experience.