Digital Marketing Specialist

Cartrack Technologies LLC; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading vehicle telematics company in Dubai is seeking a Digital Marketing Specialist skilled in managing Google Ads and lead generation campaigns. The role involves analyzing campaign performance, creating engaging content, and working closely with the sales team to boost performance. Ideal candidates should possess a Bachelor's degree in Business Administration, Marketing, or a related field, demonstrating expertise in digital marketing strategies.

Qualifications

• Bachelor's degree in Business Administration/Marketing or related field required.

Responsibilities

• Manage Google Ads and develop lead generation campaigns.
• Analyze campaign data for improvements and create engaging content.
• Collaborate with sales to enhance lead performance.

Skills

Campaign Analysis

Lead Generation

Content Creation

Digital Marketing

Education

Bachelor’s Degree in Business Administration

Bachelor’s Degree in Marketing

Bachelor’s Degree in related field

Job description

Bachelor of Science, Bachelor of Commerce, Bachelor of Business Administration

Nationality

Any Arab National

Any

Vacancy

1 Vacancy

Job Description

• Key focus is Google ads: generated leads that result in fitments at a good cost.
• Research, develop and execute lead generation and e-commerce campaigns on Google AdWords, Facebook, and other digital platforms.
• Analyze campaign data to identify areas for improvement and implement solutions.
• Conceptualize and create engaging content that will build a community and elevate our brand.
• Proactively test new ideas and different messaging to find the secret recipe for effective communication with our audience.
• Set up tracking to monitor the performance of campaigns and traffic to landing pages and website.
• Work alongside the sales team to boost lead performance.

Desired Candidate Profile

• Bachelor’s Degree in Business Administration / Marketing / related field

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Cartrack is one of the largest vehicle telematics company globally with over 1.5 million active users and collecting 3 billion data points, on the low end, on a monthly basis. We continuously strive to push the envelope forward by innovating and creating optimal solutions for our clients, whilst incorporating a very much start up culture.

Rose - HR Manager