Digital Marketing Specialist

Print Arabia; Dubai; On-site; AED 60,000 - 80,000; Full time

Job summary

A leading company is seeking a Digital Marketing Analyst to develop and implement marketing campaigns for the UAE market. This role involves analyzing performance data from campaigns, collaborating across teams, and utilizing tools like Google Analytics and Tableau to optimize marketing strategies. Ideal candidates will have a solid background in business administration or a related field, along with a passion for digital marketing.

Qualifications

• Exposure to or experience with PPC or email marketing channels.
• Excellent knowledge of Google Analytics, Ads, Tableau.
• Business fluent in English.

Responsibilities

• Developing and implementing marketing campaigns for UAE markets.
• Monitoring competition and customer feedback.
• Evaluating campaigns and setting up reports across channels.

Skills

PPC

Email Marketing

Google Analytics

Google Search Ads

Tableau

Data Analysis

Customer Insights

Education

Bachelor of Business Administration

Business Informatics

Marketing Focus

Tools

Microsoft Excel

Google Data Studio

Google Tag Manager

SQL

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Responsibilities:

• Developing and implementing marketing campaigns for the UAE markets
• Weekly evaluation of campaigns and setting up reports all channels, product categories and our website
• Close teamwork and planning with other teams such as product management, channels, PR, analytics, pricing
• Monitoring of competition and of customer feedback from social media and market research
• Support in continuous development and implementation of the marketing strategy
• You ll find a more efficient way of spotting areas of growth in our PPC campaigns. Where can we increase our bids, and which keywords haven t we considered? You ll look for optimisation opportunities using Google Search Ads and Google Analytics, and advise on pages which may not be optimised for campaigns or unhappy paths for our customers.
• You ll build out an enhanced framework for our retargeting audiences strategy. How can we incorporate more customer data, or improve on the behavioural data that we already have to better target our customers? You ll have to work across Google Analytics, Supermetrics, and Tableau to better identify customer groupings.

Your Qualifications:

• Exposure to or experience with a marketing channel, preferably PPC or email. You should be able to demonstrate how your recommendations have led to impact.
• Excellent working knowledge of Google Analytics, Google Search Ads/Adwords, Tableau and Google Data Studio (Google Tag Manager and SQL are a plus). You are a digital analyst who loves marketing, or a marketing/customer analyst who loves digital.
• Completed studies in business administration or business informatics with focus on marketing, eCommerce or a comparable qualification
• Experience in dealing with Microsoft Office, especially with Excel
• Business fluent in English
• Initial work experience in online marketing

Disclaimer: Naukrigulf.com is only a platform to bring jobseekers & employers together. Applicants are advised to research the bonafides of the prospective employer independently. We do NOT endorse any requests for money payments and strictly advice against sharing personal or bank related information. We also recommend you visit Security Advice for more information. If you suspect any fraud or malpractice, email us at [e-mail]