Digital Marketing Specialist

Client of REEQWEST HR Consultancy Solutions; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in tourism and hospitality is seeking a Digital Marketing Specialist to enhance their online presence and execute effective marketing campaigns. The role involves managing digital strategies across various platforms to drive engagement and analyze performance metrics to optimize marketing efforts.

Qualifications

• 3-6 years of proven experience in digital marketing.
• Excellent communication and copywriting skills.
• Creative thinker with a passion for digital trends.

Responsibilities

• Develop and optimize multi-channel digital marketing campaigns.
• Analyze campaign performance against ROI and KPIs.
• Manage the company's online presence and social media accounts.

Skills

SEO

Google Ads

Google Analytics

Social Media Management

Content Marketing

Copywriting

CRM Management

Education

Bachelor s degree in Marketing, Communications, Business, or related field

Tools

Google Analytics

HubSpot

Mailchimp

Meta Ads Manager

Job description

Client of REEQWEST HR Consultancy Solutions

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Summary
Our Client a company was established in 2013 and is engaged in tourism and hospitality, including the construction, development, and management of tourist villages, hotels, and resorts.
Job Description:
• Develop, execute, and optimize digital marketing campaigns across channels including Google Ads, social media, SEO/SEM, email, and content marketing.
• Manage the company s online presence including website updates, blog content, and landing page optimization.
• Analyze performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
• Identify trends and insights to optimize spend and performance.
• Collaborate with designers and content creators to deliver engaging and effective digital assets.
• Maintain and update CRM systems, ensuring campaigns are effectively tracked and reported.
• Monitor and manage the company s social media accounts and grow engagement.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
Job Requirements:
• Bachelor s degree in Marketing, Communications, Business, or a related field.
• Proven work experience (3-6 years) in a similar digital marketing role.
• Hands-on experience with SEO, Google Analytics, Google Ads, Meta Ads Manager, and marketing automation tools (e.g., HubSpot, Mailchimp).
• Strong knowledge of website analytics tools (e.g., Google Analytics, Hotjar).
• Excellent communication and copywriting skills.
• Creative thinker with a passion for digital trends and technologies.
• Ability to manage multiple projects and deadlines simultaneously.

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Client of REEQWEST HR Consultancy Solutions