Digital Marketing Specialist

Ajsons Group; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading company in Dubai is looking for a Digital Marketing Analyst to enhance its digital marketing strategies. This role involves analyzing marketing performance, utilizing analytics tools, generating actionable insights, and collaborating with creative teams to improve customer engagement and conversion rates. The ideal candidate has 2-4 years of experience and educational qualifications in technology or marketing, with proficiency in key analytics tools.

Qualifications

• 2-4 years experience in digital marketing analysis.
• Proficient in Google Analytics and SEO tools.
• Strong understanding of analytics across various channels.

Responsibilities

• Analyze digital marketing performance across channels.
• Utilize data analytics tools to monitor traffic trends.
• Generate reports and dashboards for stakeholders.

Skills

Google Analytics

SEO

PPC

Email Marketing

Social Media Analytics

Analytical Skills

Problem Solving

A/B Testing

HTML

CSS

Education

Bachelor of Technology/Engineering (Computers)

Bachelor's degree in Marketing or related field

Tools

SEMrush

Google Ads

Facebook Insights

Job description

Job Title: Digital Marketing Analyst

Qualifications: Bachelor of Technology/Engineering (Computers), Bachelor's degree in Marketing, Business, or related field.

Experience: 2-4 years in digital marketing analysis, preferably in a corporate or agency setting.

Responsibilities:

1. Analyze digital marketing performance across channels (SEO, SEM, social media, email).
2. Utilize data analytics tools like Google Analytics, SEMrush, Ares, etc., to monitor traffic trends, user behavior, and conversion metrics.
3. Generate reports and dashboards to inform stakeholders and suggest optimization strategies.
4. Assist in developing and executing marketing campaigns to maximize engagement and conversions.
5. Conduct competitor analysis and benchmark performance against industry standards.
6. Identify and track KPIs to measure ROI.
7. Collaborate with creative teams to align strategies with business objectives and audience needs.
8. Provide actionable insights to improve customer engagement, website optimization, and conversion rates.
9. Stay updated on digital marketing trends and tools.

Desired Skills:

• Proficiency with Google Analytics, Google Ads, Facebook Insights, SEO tools, and marketing software.
• Strong understanding of SEO, PPC, email marketing, and social media analytics.
• Excellent analytical and problem-solving skills.
• Ability to communicate complex data insights clearly.
• Experience with A/B testing, landing page optimization, and performance tracking is a plus.
• Knowledge of HTML, CSS, or basic coding is an advantage.
• Strong attention to detail and multitasking abilities.
• Proficiency in English and Hindi.

Additional Information: This job is currently active and accepting applications.