Digital Marketing Specialist

Client of People One Solutions; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

An established industry player is seeking a passionate Digital Marketing Specialist to lead their online marketing initiatives. This dynamic role involves creating and executing innovative marketing strategies, designing compelling graphics, and optimizing digital content for maximum engagement. The ideal candidate will be tech-savvy, with a strong understanding of SEO and analytics, and a flair for creativity. Join a vibrant team where your contributions will directly impact the company's growth and success in the digital landscape. If you're ready to make a difference and thrive in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• 1-3 years of digital marketing experience required.
• Strong understanding of SEO and website management is mandatory.

Responsibilities

• Develop and implement digital marketing strategies.
• Create and manage content for websites and social media.
• Analyze website performance and optimize marketing campaigns.

Skills

Digital Marketing

SEO

Graphic Design

Content Marketing

Email Marketing

Website Management

Social Media Engagement

Analytics

Project Management

Education

Bachelor's degree in IT/Marketing

Tools

Adobe Creative Cloud

Google Analytics

Job description

Bachelor of Business Administration (Management)

Nationality: Any Nationality

Vacancy: 1 Vacancy

Job Description

Job Purpose: The Digital Marketing Specialist will be responsible for the planning, execution, and optimization of the company’s online marketing efforts. The ideal candidate will be tech-savvy, graphic-oriented, and passionate about all aspects of marketing and technology.

Job Responsibilities:

1. Development & implementation of the overall digital marketing strategy.
2. Present creative ideas for content marketing.
3. Design graphics using Adobe Creative Cloud software applications, including InDesign, Photoshop, and Illustrator.
4. Create, develop, and execute professional digital marketing materials.
5. Create original graphics, infographics, and designs according to brand guidelines.
6. Create and monitor email marketing campaigns; ensuring design and layouts of emails are optimized, user and mobile-friendly.
7. Plan, implement, manage, monitor, and upgrade the organization’s website.
8. Analyze website’s key performance metrics and competitive trending.
9. Respond to and troubleshoot all website issues.
10. Track, report, and analyze website analytics and PPC initiatives and campaigns.
11. Perform ongoing keyword discovery, expansion, and optimization.
12. Research and implement search engine optimization recommendations.
13. Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials, and similar platforms.
14. Using social media to engage consumers, respond to questions or complaints, and promote company initiatives.

Job Requirements:

1. Tech-savvy young & dynamic individuals with 1-3 years of digital marketing experience.
2. Bachelor’s degree in IT/Marketing from one of the recognized universities in UAE preferred.
3. Very strong understanding of websites, apps, digital content, and SEO is mandatory.
4. Excellent knowledge & experience in growing marketing strategies for start-up businesses preferred.
5. Strong experience in maintaining & managing company websites and social media platforms.
6. Experience as a Graphic Designer with a strong portfolio of illustrations or other graphics.
7. Able to manage multiple projects, workload, and priorities. Excellent interpersonal and communication skills.
8. In-depth experience with website analytics tools.