Digital Marketing Specialist

Aile Properties; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

Aile Properties is seeking a results-driven Digital Marketing Specialist in Dubai to enhance lead generation efforts. The ideal candidate will develop innovative strategies, manage advertising campaigns, and analyze data to attract potential buyers and investors. This role offers a competitive salary and opportunities for professional growth in a dynamic team environment.

Benefits

Competitive salary and performance-based incentives

Opportunities for professional growth and development

Dynamic and supportive team environment

Qualifications

• Minimum 2-4 years of experience in digital marketing focused on lead generation.
• Expertise in digital marketing platforms and strong understanding of SEO/SEM.
• Knowledge of the UAE real estate market is a plus.

Responsibilities

• Develop and implement digital marketing strategies to generate leads.
• Manage and optimize paid advertising campaigns.
• Analyze customer behavior to create targeted campaigns.

Skills

Digital marketing

Lead generation

SEO

SEM

Content creation

Analytics

Communication

CRM systems

Tools

Google Ads

Facebook Ads

Instagram

LinkedIn

HubSpot

Mailchimp

Job description

We are seeking a results-driven Digital Marketing Specialist with a focus on lead generation to join our dynamic real estate team in Dubai. The ideal candidate will have a strong background in online marketing, particularly in creating and executing lead generation strategies, utilizing digital channels to attract potential buyers, sellers, and investors. The role involves working closely with the sales and marketing teams to generate high-quality leads that convert into sales.

Job Description:

• Develop and implement innovative digital marketing strategies to generate qualified leads for real estate properties.
• Manage and optimize paid advertising campaigns (Google Ads, Facebook Ads, Instagram, etc.) targeting potential buyers, investors, and sellers.
• Analyze customer behavior to create targeted campaigns that drive high-quality inbound leads.
• Create engaging content for various digital platforms, including blogs, social media, and website landing pages, to nurture and attract leads.
• Collaborate with the content team to produce property-related videos, virtual tours, and other media to showcase listings.
• Optimize the company’s website and content to improve search engine rankings and drive organic traffic.
• Implement effective SEO strategies for real estate keywords to generate leads through search engines.
• Track, analyze, and report on SEO performance and make data-driven recommendations for improvement.
• Create and manage email campaigns targeting potential buyers and investors.
• Work with the CRM team to build automated workflows that nurture leads through the sales funnel.
• Monitor email campaign performance and adjust strategies for better results.
• Manage social media accounts (Facebook, Instagram, LinkedIn, etc.) with the goal of growing engagement, generating leads, and increasing brand awareness.
• Implement paid and organic social media campaigns for property promotions and lead generation.
• Use analytics tools (Google Analytics, social media insights, etc.) to track and analyze lead generation performance.
• Regularly report on key performance metrics, including lead conversion rates, cost-per-lead, and ROI.
• Adjust strategies based on data insights to continually optimize lead generation efforts.
• Work closely with the sales team to ensure leads are followed up on promptly and efficiently.
• Provide regular updates on campaign performance to management and stakeholders.

What We're Looking For:

• Minimum 2-4 years of experience in digital marketing with a focus on lead generation, preferably in real estate or a similar industry.
• Expertise in digital marketing platforms (Google Ads, Facebook Ads, LinkedIn, Instagram, etc.).
• Strong understanding of SEO, SEM, and online advertising strategies.
• Experience with CRM systems and email marketing tools (HubSpot, Mailchimp, etc.).
• Excellent written and verbal communication skills.
• Strong analytical skills with the ability to interpret data and drive actionable insights.
• Knowledge of the UAE real estate market is a plus.

What We Offer:

• Competitive salary and performance-based incentives.
• Opportunities for professional growth and development.
• Work in a dynamic and supportive team environment.

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