Digital Marketing Specialist

McCone Properties; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading Real Estate company in Dubai is seeking a talented Digital Marketing Specialist. This role involves planning and optimizing paid search and social media campaigns, managing Google Ads, and analyzing performance metrics. Ideal candidates should possess strong analytical skills and creativity, especially within the Real Estate sector.

Qualifications

• Experience in Real Estate in a similar role.
• Proven experience managing Google Ads and paid social media campaigns.

Responsibilities

• Plan, execute, and optimize Google Ads campaigns.
• Create and manage social media marketing strategies.
• Monitor and analyze campaign performance, KPIs.

Skills

Analytical skills

Creativity

Attention to detail

Tools

Google Ads Manager

Meta Ads Manager

Social media tools

Job description

McCone Properties, a leading Real Estate comapany in Dubai, are seeking a talented and results-driven Digital Marketing Specialist Specialist to join our digital marketing team. This is a great opportunity for a creative, analytical marketer to manage high-impact campaigns across paid search and social platforms.


Key Responsibilities:
Plan, execute, and optimize Google Ads campaigns across Search, Display, and YouTube.
Conduct keyword research and competitive analysis to improve ad performance and ROI.
Monitor and analyze ad campaign performance, KPIs, and make data-backed optimizations.
Create and manage social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.
Collaborate with the content and design teams to produce engaging ad creatives and social content.
Analyze social media metrics to improve engagement, reach, and conversions.
Stay updated with the latest trends in Google Ads, paid social, and digital marketing tools.

Requirements:
Experience in Real Estate in a similar role
Proven experience managing Google Ads and paid social media campaigns.
Proficiency in Google Ads Manager, Meta Ads Manager, and social media tools.
Strong analytical skills with the ability to interpret data and provide actionable insights.
Creativity and attention to detail in campaign planning and execution.