Digital Marketing Specialist

Albarr; Abu Dhabi; On-site; AED 78,000 - 134,000; Full time

Benefits offered by this job

Career growth opportunities

Hands-on campaign experience

Professional work environment

UAE-based company

Job summary

Al Barr Facilities Management Services LLC in Abu Dhabi seeks a proactive Digital Marketing Specialist to enhance online presence, manage campaigns, and boost lead generation across SEO, Google Ads, and social channels.

The role involves creating content, optimizing websites, and analyzing performance to drive growth. Requires 1–3 years in digital marketing, strong English writing, and UAE market awareness.

Qualifications

• Bachelor’s or diploma in Marketing, Digital Marketing, IT, or related field.
• Digital marketing certification is an advantage.
• Minimum 1–3 years of digital marketing/SEO/social media/paid ads experience preferred.

Responsibilities

• Plan and execute digital marketing strategies for Al Barr services and products.
• Manage SEO activities including keyword research, on-page SEO, content optimization and local SEO.
• Create and publish website content, blogs, landing pages, and social media content.
• Manage social media platforms such as Instagram, Facebook, LinkedIn, and more.
• Plan and run Google Ads and social media campaigns.
• Monitor website traffic, rankings, campaigns, and lead quality.
• Use Google Analytics, Google Search Console, Google Business Profile and ad platforms.
• Create monthly digital marketing reports with insights and recommendations.
• Collaborate with designers, developers, sales teams, and management.
• Improve lead generation via website forms, WhatsApp campaigns, and paid ads.
• Maintain brand consistency across all digital channels.
• Research competitors and market trends for UAE locations.

Skills

SEO

Local SEO

Lead generation

Content planning

Copywriting

Analytics

Keyword research

Campaign management

English writing

Independent work

Education

Bachelor's degree/diploma in Marketing or related field

Digital marketing certification

Tools

WordPress CMS

Canva

Photoshop

Illustrator

Google Analytics

Job description

location_on Abu Dhabi schedule Full-time event Apply by 02 Oct 2026

About this opportunity

Al Barr Facilities Management Services LLC is looking for a skilled and creative Digital Marketing Specialist to manage and improve the company’s online presence, digital campaigns, website content, search visibility, social media engagement, and lead generation performance.

The selected candidate will be responsible for planning, executing, monitoring, and improving digital marketing activities across SEO, Google Ads, social media, website content, blogs, online listings, and analytics platforms. This role requires someone who can combine creativity with data-driven decision-making to increase brand visibility, generate quality enquiries, and support business growth.

Key Responsibilities

• Plan and execute digital marketing strategies for Al Barr services and products.
• Manage SEO activities, including keyword research, on-page SEO, content optimization, internal linking, and local SEO.
• Create and publish website content, blogs, service updates, landing pages, and social media content.
• Manage social media platforms, including Instagram, Facebook, LinkedIn, and other relevant channels.
• Plan and run Google Ads and social media advertising campaigns.
• Monitor website traffic, search rankings, campaign performance, and lead quality.
• Use tools such as Google Analytics, Google Search Console, Google Business Profile, and ad platforms.
• Create monthly digital marketing reports with insights and recommendations.
• Coordinate with designers, developers, sales teams, and management for campaign execution.
• Improve lead generation through website forms, WhatsApp campaigns, landing pages, and paid ads.
• Maintain brand consistency across all digital platforms.
• Research competitors, market trends, customer search behavior, and service-related keywords.
• Support local SEO activities for Abu Dhabi, Al Ain, Ajman, and other UAE target locations.
• Optimize content for SEO, AEO, and AI search visibility where relevant.
• Track campaign results and suggest improvements based on performance data.

Required Skills

• Strong knowledge of SEO and local SEO.
• Experience with Google Ads and Meta Ads.
• Ability to create social media content plans and captions.
• Basic understanding of website content management.
• Knowledge of Google Analytics and Google Search Console.
• Good writing and communication skills in English.
• Ability to research keywords and prepare SEO-friendly content.
• Understanding of lead generation and conversion tracking.
• Creative thinking with attention to detail.
• Ability to work independently and manage multiple tasks.

Preferred Skills

• Experience in facility management, cleaning, pest control, maintenance, real estate, construction, or service-based industries.
• Basic knowledge of WordPress or custom CMS platforms.
• Experience with Canva, Photoshop, Illustrator, or similar design tools.
• Knowledge of video/reel content planning.
• Understanding of Google Business Profile optimization.
• Familiarity with email marketing, WhatsApp marketing, and CRM lead tracking.
• Basic knowledge of HTML, website structure, and landing page optimization.

Qualifications

• Bachelor’s degree or diploma in Marketing, Digital Marketing, Business, Communications, IT, or a related field.
• Digital marketing certification is an advantage.
• Minimum 1-3 years of experience in digital marketing, SEO, social media, or paid ads is preferred.

Candidate Profile

The ideal candidate should be proactive, creative, organized, and performance-focused. They should be able to understand business goals, plan digital campaigns, create useful content, analyze results, and improve marketing performance continuously.

The candidate should also be comfortable working in a service-based business environment where lead generation, customer enquiries, local search visibility, and brand trust are important.

What We Offer

• Opportunity to work with a growing facility management company in the UAE.
• Exposure to SEO, paid ads, social media, website management, and lead generation.
• Professional work environment.
• Career growth opportunities based on performance.
• Hands-on experience with real digital marketing campaigns.

Apply for this position

Complete the form and upload your CV as a PDF below 500 KB.

Website

Website Full name Email address Phone / WhatsApp Current emirate Portfolio - Website / URL (optional) Message to HR (optional) CV — PDF, maximum 500 KB I agree to the Terms and Conditions and Privacy Policy , including the retention of my application and CV for three months for recruitment review.

Build your future with us

Grow Your Career with Al Barr

Teamwork, learning, opportunity, and service excellence.

At Al Barr Facilities Management Services LLC, we value responsible, motivated people who want to learn, contribute, and grow in a professional service environment.

Before You Apply

Please ensure your contact details are accurate, select your current UAE emirate, upload a PDF CV below 500 KB, and accept the application terms.

What Happens Next?

Our recruitment team will review your application and contact shortlisted candidates for the next stage. Best wishes from Al Barr.