Digital Marketing Specialist

A leading organization based in Abu Dhabi is seeking to expand its team with an experienced Digital Marketing & Analytics Specialist. The ideal candidate will have a background in Financial Services or the Fintech sector.

The Digital Marketing & Analytics Specialist at Liquidity is a key role for a data-driven professional with expertise in digital marketing and analytics. Based in Abu Dhabi, you'll optimize campaigns, manage our digital presence, and provide insights to shape our strategy.

Responsibilities:

1. Develop and implement digital marketing strategies across social media, email, and paid ads.
2. Manage and optimize campaigns to drive brand awareness, lead generation, and engagement.
3. Analyze data to measure campaign performance and ROI, and provide regular reports.
4. Oversee social media strategy, ensuring brand consistency and engagement.
5. Collaborate with agencies and content creators to ensure campaign alignment and content optimization.
6. Implement A/B testing and optimization techniques to improve performance.
7. Stay updated on digital trends, recommending new strategies as needed.

Employment Type: Full Time

Company Industry: Education, Training, Teaching

Department / Functional Area: Advertising, Media Planning, PR

Keywords: Google Analytics, Content Marketing, SEO Specialist, Online Marketing Specialist, Digital Campaign Manager, Email Marketing, Social Media Strategist