Digital Marketing Senior Specialist / Ethara

BLR WORLD; Abu Dhabi; Hybrid; AED 120,000 - 180,000; Full time

Job summary

A leading company in the events sector is seeking a Digital Marketing Senior Specialist to manage and optimize digital campaigns. The ideal candidate will have over 5 years of experience in marketing within the events industry, alongside a strong background in data analysis and campaign management. This role involves collaboration with cross-functional teams, data interpretation for strategic decision-making, and staying updated on industry trends. Remote working options are available.

Qualifications

• 5+ years in marketing roles focusing on events and entertainment.
• Proficiency in marketing tools and data analysis.

Responsibilities

• Manage the development and execution of digital campaigns.
• Analyze data for campaign optimization and customer insights.
• Develop and implement digital content for events.

Skills

Communication

Creativity

Interpersonal Skills

Data Analysis

PPC

Email Marketing

Social Media Advertising

Education

Bachelor's or Master's Degree in Business or Marketing

Tools

Microsoft Office

Job description

Digital Marketing Senior Specialist // Ethara

About the job Digital Marketing Senior Specialist // Ethara

Digital Marketing Senior Specialist (FFS & JV Events)

JOB PURPOSE OVERVIEW

- Manage the development, execution, and reporting of digital campaigns, ensuring they are aligned with the event's strategic objectives, fostering engagement and driving sales.

DUTIES AND RESPONSIBILITIES:

• Digital marketing management: Develop and implement campaigns aligned with the event's goals, collaborate with cross-functional teams, manage digital campaign budgets, and ensure alignment with overall guidelines.
• Data analysis & CRM: Contribute to customer journey analysis, interpret data for campaign optimization, support marketing data analytics, especially CRM-focused, and help identify marketing trends and potential risks.
• Client management: Manage digital campaigns including coordination with clients for approval and reporting.

DIGITAL MARKETING MANAGEMENT

• Plan, develop, and implement digital campaigns across channels.
• Stay informed about digital marketing trends and suggest relevant strategy adjustments.
• Manage media buys and target audience strategies.
• Build and nurture relationships with digital partners like TT, META, Spotify to explore partnership opportunities.
• Collaborate with cross-functional teams and ticketing platforms to optimize user experience.
• Manage email marketing initiatives, including list segmentation and testing.
• Optimize digital platforms for SEO, mobile, and user experience.
• Develop digital content and assets for events.
• Manage budgets and reporting to ensure campaigns are timely, within budget, and ROI-focused.
• Support conceptualization and design of digital campaigns, suggesting creative ideas, platforms, and KPIs.
• Research emerging digital marketing trends, tools, and technologies.
• Provide insights and recommendations for integrating new strategies.
• Assist in planning and executing digital campaigns with targeted strategies and platform selection.
• Ensure compliance with relevant regulations and guidelines.

DATA ANALYSIS & CRM

• Analyze sales funnels for customer journey insights.
• Interpret data for campaign effectiveness and trends.
• Create marketing reports.

OTHER RESPONSIBILITIES

• Execute tasks according to Delegation of Authority (DoA).
• Ensure compliance with legal, regulatory, and company policies.
• Handle requests from reporting lines within role scope.

EXPERIENCE EXPECTED

- 5+ years in marketing roles, focusing on events and entertainment.

EDUCATION EXPECTED

- Bachelor's or master's degree in business, marketing, or related field.

SOFT SKILLS

• Excellent communication, creativity, and interpersonal skills.
• Ability to work in a fast-paced environment and manage multiple priorities.

TECHNICAL SKILLS

• Proficiency in data analysis and marketing tools, PPC, email marketing, social media advertising, and analytics.
• Proficient in Microsoft Office.

CONTRIBUTION TO CULTURE

- Promote positive collaboration across functions to meet event objectives.

WORKING CONDITIONS

• UAE-based with domestic and international travel as required.
• Remote working permitted per policies.