Digital Marketing Manager - Lifestyle Dining

Sunset Hospitality Group; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Sunset Hospitality Group is seeking a results-driven Digital Marketing Manager to lead the digital growth strategy across our portfolio of lifestyle dining brands such as SUSHISAMBA, Signor Sassi, MOTT32, and Hanu. You will combine creativity with performance marketing and data-driven decision making to boost brand awareness and revenue through digital channels.

The role involves developing strategies to increase reservations and footfall, managing paid media campaigns (Meta, Google, TikTok,

Qualifications

• 3 to 5+ years of digital marketing experience in hospitality or luxury sectors.
• Experience with Meta Ads, Google Ads, TikTok Ads, and analytics tools.
• Proven track record of driving bookings, revenue, or footfall.
• Experience managing multiple brands or locations.
• CRM/email marketing experience (HubSpot, Mailchimp, Salesforce or similar).
• Highly analytical with strong reporting skills.

Responsibilities

• Develop and execute digital marketing strategies to increase reservations, footfall, and revenue across venues.
• Plan and manage paid media campaigns with ROI targets.
• Optimize CPL, CPA, and ROAS through testing and reporting.
• Collaborate with creative teams on campaigns and content.
• Track KPIs and build dashboards for insights.
• Work with operations, PR, and marketing teams across venues.

Skills

Digital marketing

Leadership

Analytics

CRM/Email marketing

Tools

Meta Ads

Google Ads

TikTok Ads

Analytics tools

Job description

Founded in 2011, Sunset Hospitality Group (SHG) is a global leader in creating and managing unique hospitality experiences. Operating in 27 countries with 111 venues, SHG delivers high-quality services across resorts, beach clubs, restaurants, and nightlife venues. Notable concepts in its portfolio include METT Hotels & Resorts, Azure Beach, Ammos, Dream, SUSHISAMBA, and more.

About the Role

We are looking for a results-driven Digital Marketing Manager to lead the digital growth strategy across our portfolio of lifestyle dining e.g. SUSHISAMBA, Signor Sassi, MOTT32, Hanu, etc.

This role combines creativity, performance marketing, and data-driven decision making to drive brand awareness, guest engagement, and measurable revenue through digital channels

Responsibilities

• Develop and execute digital marketing strategies to increase reservations, footfall, and revenue across venues.
• Plan and manage paid media campaigns (Meta, Google, TikTok, programmatic) with clear ROI targets
• Optimize CPL, CPA, and ROAS through continuous testing and reporting
• Manage budgets and forecast performance
• Collaborate with creative teams on photoshoots, reels, and lifestyle campaigns
• Drive influencer/KOL partnerships and measure effectiveness
• Support new openings, events, and seasonal campaigns
• Execute email/CRM campaigns and guest lifecycle journeys
• Segment audiences and develop retention strategies to increase repeat visits
• Implement loyalty and database growth initiatives
• Track KPIs including bookings, traffic, conversions, and revenue attribution
• Build dashboards and performance reports with actionable insights
• Use GA4, pixels, and tracking tools to improve attribution accuracy
• Work closely with venue operations, PR, and marketing teams.
• Manage external agencies and freelancers when required
• Support multiple brands simultaneously in a fast-paced environment

Qualifications

• 3 to 5+ years of digital marketing experience (hospitality, lifestyle, F&B, or luxury preferred), at least 1 year in managerial capacity.
• Strong hands-on experience with Meta Ads, Google Ads, TikTok Ads, and analytics tools
• Proven track record driving measurable growth (bookings/revenue/footfall)
• Experience managing multiple brands or locations
• Strong understanding of social trends, content, and influencer marketing
• CRM/email marketing experience (HubSpot, Mailchimp, Salesforce or similar)
• Highly analytical with strong reporting skills