Digital Marketing Manager-Healthcare

Al Zaabi Group; Abu Dhabi; On-site; AED 60,000 - 100,000; Full time

Job summary

A forward-thinking company is looking for a results-driven Digital Marketing Manager with a strong background in the healthcare sector. The ideal candidate will develop and manage comprehensive digital marketing strategies, create tailored content in Arabic, and oversee performance of digital campaigns. This role offers the chance to enhance brand visibility and drive patient engagement in a dynamic environment. If you're passionate about healthcare marketing and ready to make an impact, this opportunity is perfect for you.

Qualifications

• Experience in digital marketing within the healthcare sector.
• Fluent in Arabic with excellent communication skills.

Responsibilities

• Plan and execute digital marketing strategies to enhance brand visibility.
• Manage paid digital campaigns and optimize the company website.

Skills

Digital Marketing

SEO

Social Media Management

Content Creation

Analytics

Education

Bachelor’s degree in Marketing

Master’s degree in Digital Media

Tools

Google Analytics

Meta Business Suite

SEO tools

Job description

We are seeking a results-driven Digital Marketing Manager with a strong background in the healthcare sector and fluency in Arabic. The ideal candidate will be responsible for planning, executing, and optimizing digital marketing strategies to enhance brand visibility, drive patient engagement, and support business growth.

• Develop and manage comprehensive digital marketing strategies across platforms (SEO, SEM, social media, email, website, etc.).
• Create and manage Arabic-language content tailored for the local market, ensuring cultural relevance and compliance with healthcare advertising guidelines.
• Oversee the management and performance of paid digital campaigns (Google Ads, Meta Ads, etc.).
• Optimize the company website and landing pages for user experience and conversion.
• Analyze key performance indicators and prepare regular performance reports.
• Collaborate with doctors, clinic managers, and external agencies to align digital efforts with business goals.
• Stay up-to-date with digital trends and healthcare regulations in the UAE/GCC market.
• Manage social media accounts, online reputation, and respond to patient inquiries in Arabic and English.

Desired Candidate Profile

• Bachelor’s or Master’s degree in Marketing, Digital Media, or related field.
• Proven experience in digital marketing within the healthcare sector.
• Native or fluent Arabic speaker with excellent communication skills.
• Strong knowledge of digital tools and platforms (Google Analytics, Meta Business Suite, SEO tools, etc.).
• Creative thinker with analytical skills and a passion for healthcare marketing.
• Experience in CRM, marketing automation, and patient journey mapping is a plus.

Employment Type

Full Time

Company Industry

• Medical
• Medical Devices

Department / Functional Area

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords

• Digital Marketing
• Social Media
• Online Marketing

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Al Zaabi Group is a prominent and diversified conglomerate based in the UAE with a rich legacy spanning over two decades. We operate across various industries, including Building Materials, Automotive, Transport, Healthcare, e-commerce, Legal, Hospitality, Food & Beverage, and Real Estate.As a key partner for international brands, our extensive distribution network and market expertise enable us to deliver exceptional value across all sectors. With a commitment to innovation, quality, and growth, Al Zaabi Group continues to drive success and expand its presence in the UAE and beyond. With more than 35 group companies, AZG has become one of the fastest growing organizations in the UAE.

Al Zaabi Group

Al Zaabi Group is a prominent and diversified conglomerate based in the UAE with a rich legacy spanning over two decades. We operate across various industries, including Building Materials, Automotive, Transport, Healthcare, e-commerce, Legal, Hospitality, Food & Beverage, and Real Estate.As a key partner for international brands, our extensive distribution network and market expertise enable us to deliver exceptional value across all sectors. With a commitment to innovation, quality, and growth, Al Zaabi Group continues to drive success and expand its presence in the UAE and beyond. With more than 35 group companies, AZG has become one of the fastest growing organizations in the UAE.

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https://www.alzaabigroup.com