Digital Marketing Manager (Beauty / Luxury / Lifestyle / Perfumery)

Afnan Perfumes; Ajman Emirate; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading fragrance brand in Ajman is seeking a Digital Marketing Manager to plan and optimize high-impact paid media campaigns across platforms such as Meta, Google, and TikTok. The ideal candidate will have 3-4 years of performance marketing experience and strong analytical skills. This position collaborates closely with e-commerce and creative teams to drive growth and achieve performance benchmarks.

Qualifications

• 3-4 years of experience in performance marketing with a proven track record in paid media.
• Hands-on experience running Meta, Google, TikTok and Snapchat ads.
• Strong understanding of direct-response marketing tactics.

Responsibilities

• Plan and execute paid media campaigns across multiple platforms.
• Conduct in-depth audience research and keyword targeting.
• Manage and report on ad budgets across platforms.

Skills

Performance marketing

Meta Ads

Google Ads

TikTok Ads

Snapchat Ads

Analytical skills

Education

Bachelor’s degree in Marketing, Business, or a related field

Tools

Google Analytics

Meta Suite

TikTok Ads Manager

Job description

Digital Marketing Manager (Beauty / Luxury / Lifestyle / Perfumery)

Who we are:

At Afnan Perfumes, we are one of the leading Arabic fragrance brands, established in 2007. Our mission is to redefine the fragrance industry by embracing a philosophy of passion and democracy. We strive to empower our customers by offering them a voice in their fragrance journey, blending traditional scents with modern flair. As a company, we are committed to excellence and innovation, continuously seeking to inspire and be inspired by our community. Our core values of passion for fragrances and respect for our heritage remain steadfast as we expand our global presence and continue to innovate in the world of perfumery.

Summary of Role:

The Digital Marketing Manager at Afnan Perfumes will be responsible for planning, launching, and optimizing high-impact paid media campaigns across platforms such as Meta, Google, TikTok, Snapchat, X ( Twitter ) and Amazon. The ideal candidate has a sharp analytical mindset, is fluent in ad platforms, and understands consumer behavior in the beauty and lifestyle space.

Based in our Ajman office, this position collaborates closely with the E-commerce and Creative teams to drive growth and achieve performance benchmarks.

Key Responsibilities:

• Plan and execute paid media campaigns across Meta (Facebook/Instagram), Google (Search, Display, YouTube), TikTok, Snapchat, and Amazon Ads.
• Build strategic full-funnel campaigns tailored to product launches, promos, and seasonal objectives.
• Conduct in-depth audience research, keyword targeting, and segmentation to maximize performance.
• Collaborate with content and design teams to deliver high-converting visuals and ad copy.
• A/B test creatives, placements, bidding strategies, and audience groups for ongoing optimization.
• Manage and report on ad budgets across multiple platforms and regions.
• Monitor core KPIs such as ROAS, CPA, CTR, CVR, and bounce rates.
• Ensure seamless integration of tracking tools like Meta Pixel, TikTok Pixel, Google Tag Manager, and proper UTM tagging.
• Stay up-to-date with platform algorithm changes, ad policy updates, and new tools.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3–4 years of experience in performance marketing with a proven track record in paid media and retention campaigns.
• Hands-on experience running Meta, Google, TikTok and Snapchat ads is essential.
• Strong understanding of Meta Ads, Google Ads, and direct-response marketing tactics.
• Proficient in using analytics and ad reporting platforms (Google Analytics, Meta Suite, TikTok Ads Manager).
• Strong attention to detail, with the ability to manage multiple campaigns simultaneously.
• Passion for fragrance, digital marketing innovation, and customer journey optimization.

This role is ideal for a data-driven, performance-focused marketer who enjoys experimenting with new platforms, building strategic full-funnel campaigns, and driving measurable impact for a global beauty brand.

Afnan Perfumes is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.