Digital Marketing Manager

Medi Clinic; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading healthcare provider in Dubai is seeking a Digital Marketing Manager responsible for driving the digital marketing strategy to increase brand visibility and patient engagement. The ideal candidate should have over 6 years of experience in digital marketing, with a focus on multi-channel campaigns and management. This role offers a unique opportunity to shape the strategy and implementation of digital initiatives within the organization.

Qualifications

• 6+ years of digital marketing experience with 1 - 2 years in a management role.
• Proven ability to manage digital campaigns and platforms.

Responsibilities

• Drive digital marketing strategy and execution across channels.
• Manage day-to-day digital channel operations.
• Implement SEO and SEM strategies for visibility.
• Analyze web and campaign data for trends.
• Present insights and recommendations to stakeholders.

Skills

Social Media trends and developments

Online reputation management

Verbal and written proficiency

Computer literate (Microsoft Office)

Digital communication platform management

Brand Implementation & Custodianship

Omni-Channel Campaign Management

Education

Post Bachelors’ qualification with continuous learning

Job description

Closing date: 15/08/2025
Number of positions: 1
Recruiter name:Fatma Alharthi
Reference number: 62386
Mediclinic Corporate Office Dubai| Dubai | United Arab Emirates

MAIN PURPOSE OF JOB

Responsible for driving Mediclinic’s digital marketing strategy to increase brand visibility, patient engagement and service uptake across digital channels. This role (based in Dubai) leads the planning and execution of campaigns, content development, SEO, SEM, social media and performance analytics and ensures all digital activities align with the group’s clinical values, patient experience goals and regulatory requirements.

KEY RESPONSIBILITY AREAS

• Plan and execute multi-channel digital marketing campaigns (email, PPC, display, social).
• Manage day-to-day digital channel operations including CMS, paid media platforms and automation tools.
• Optimise user journeys across web and mobile platforms to drive conversions.
• Implement SEO and SEM strategies for visibility and ranking.
• Build dashboards to monitor campaign effectiveness across channels.
• Analyse web and campaign data to uncover trends and optimisation opportunities.
• Present data-driven insights and recommendations to stakeholders.
• Manage CMS updates and content uploads for websites and landing pages.
• Track media spend and report on budget utilisation.
• Implement digital marketing practices that comply with POPIA, GDPR, and other data protection laws.

REQUIRED EDUCATION

Post Bachelors’ qualification with demonstration of continuous learning

REQUIRED EXPERIENCE

6+ years’ Digital Marketing experience with 1 - 2 years in a management role

REQUIRED JOB SKILLS AND KNOWLEDGE

• Social Media trends and developments
• Online reputation management
• Verbal and written proficiency
• Computer literate (Microsoft Office)
• Digital communication platform management
• Brand Implementation & Custodianship
• Omni-Channel Campaign Management

All applicants will be considered, with the understanding that preference will be given to the designated groups in accordance with the United Arab Emirates Emiratization Program. If you wish to grow with us, apply now and become a part of the Mediclinic Middle East Family