Digital Marketing Manager

PaymentGenes; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in fintech is seeking a results-oriented Digital Marketing Manager to enhance their marketing strategy and performance. The successful candidate will manage multifaceted campaigns across channels including SEO/SEM, email marketing, and more, ensuring effective lead generation and growth. This role is ideal for a strategic and analytical marketer with a proven track record in B2B environments.

Qualifications

• 5+ years of experience in digital marketing with a focus on B2B.
• Expertise in managing paid media campaigns.
• Strong analytical skills for data-driven marketing strategies.

Responsibilities

• Plan and optimize digital marketing campaigns across various channels.
• Monitor and analyze campaign performance for maximum ROI.
• Collaborate on creative assets for effective marketing.

Skills

Analytical Skills

Strategic Planning

Collaboration

Tools

HubSpot

Google Analytics 4

Google Tag Manager

LinkedIn Campaign Manager

Job description

My client is looking for a results-oriented and data-savvy Digital Marketing Manager to take ownership of their digital marketing strategy and execution. In this role, you will drive measurable growth through high-impact campaigns across channels such as paid media, SEO / SEM, email marketing, and web optimisation. Your focus will be on scaling demand generation, improving lead quality, and optimising performance marketing initiatives.

This role would suit a strategic thinker with hands-on experience in B2B digital marketing within the payments, or Fintech, sectors.

Responsibilities : -

• Plan, launch, and continuously optimize digital marketing campaigns across a wide range of channels - including web, lifecycle, SEO / SEM, display, social, and retargeting to drive full-funnel growth from awareness to conversion and retention.
• Monitor, analyse, and adjust campaign performance to maximise ROI, lead quality, and conversion rates.
• Oversee budget allocation across channels to maximise efficiency and deliver strong ROI.
• Collaborate with content and design teams to produce compelling ad creatives, landing pages, and copy optimised for conversion.
• Conduct A / B tests on ad creatives, landing pages, and messaging to enhance campaign effectiveness.

Requirements

• 5+ years of experience in digital marketing, with a strong emphasis on managing paid media campaigns within a B2B environment.
• They provide expertise in SEO / SEM and a range of paid acquisition channels, including social, search, and display advertising.
• Strong analytical skills with the ability to identify trends, uncover insights, and translate data into impactful marketing strategies.
• Self-motivated and proactive - capable of driving both strategic planning and hands-on execution.
• Experience using marketing and analytics tools (eg, HubSpot, GA4, Google Tag Manager, LinkedIn Campaign Manager, etc.).
• Knowledge of CRM, marketing automation, and customer segmentation strategies.
• Excellent communication and collaboration abilities, with experience working across cross-functional teams.