Digital Marketing Manager

21c Museum Hotels; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A luxury hotel in Dubai is seeking a Digital Marketing Manager to lead the hotel's digital marketing and e-commerce initiatives. The role involves driving performance across various digital channels, enhancing brand visibility, and collaborating with key stakeholders to support commercial objectives. Applicants should have at least 5 years of experience in digital marketing, strong analytical skills, and a relevant bachelor’s degree. This position offers competitive benefits and the opportunity for professional growth.

Benefits

Employee benefit card for discounts

Learning programs and qualifications

Opportunities for talent development

Qualifications

• Minimum 5 years of experience in digital marketing or e-commerce.
• Fluent in English; additional languages a plus.
• Strong expertise in analytics and digital marketing tools.

Responsibilities

• Develop and implement the annual digital marketing strategy.
• Collaborate with stakeholders to enhance overall commercial strategy.
• Manage all digital marketing efforts including SEO, paid media, and social campaigns.

Skills

Digital marketing strategies

SEO/SEA

Social media management

Education

Bachelor's degree in Marketing, Communications, or Hospitality Management

Tools

CRM tools

Digital analytics platforms

Job description

Company Description

Swissotel Al Ghurair & Swissotel Living Al Ghurair Hotel is a 620-room-and-suite upper upscale property. Catering for both business and leisure clientele. The hotel is located in Deira in the heart of Dubai and within easy reach of major tourist landmarks, leisure destinations and city services. It is linked to the Al Ghurair Shopping Centre, only 3 stops away on the Dubai Metro from the Dubai World Trade Centre and a 10 minute drive from Dubai International Airport.

Job Description

Digital Marketing Manager

As the Digital Marketing Manager at Swissotel Al Ghurair, you will lead the strategic development and execution of the hotel’s digital marketing and e-commerce initiatives. This includes driving performance across direct and indirect digital channels, enhancing brand visibility, and optimizing digital guest touchpoints—all in alignment with Accor’s commercial objectives and digital standards. The role complements and contributes directly to the hotel’s B2C business mix while also supporting the visibility and engagement of the ALL – Accor Live Limitless loyalty program.

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide
• Learning programs through our Academies and the opportunity to earn qualifications while you work
• Opportunity to develop your talent and grow within your property and across the world
  Ability to make a difference in the local community through our Corporate Social Responsibility activities.

What you will be doing:

• Develop and implement the hotel’s annual digital marketing strategy and budget, covering all relevant channels.
• Collaborate with key stakeholders (Sales, Revenue Management, PR, F&B, and Corporate Marketing) to contribute to the overall commercial strategy.
• Design and execute comprehensive quarterly and yearly e-commerce plans for both direct and third-party platforms.
• Manage all digital marketing efforts including SEO/SEA, paid media, social media, CRM/email campaigns, display advertising, programmatic buying, influencer partnerships, and Metasearch.
• Monitor and report on performance across digital channels, analyzing key KPIs and ROI to inform decision-making.
• Oversee content production and ensure brand-consistent presence across key social media platforms relevant to target markets.
• Lead CRM strategy and manage third-party email marketing tools in coordination with hotel departments and in line with corporate guidelines.
• Support revenue optimization by monitoring rate parity and pricing integrity across all online distribution channels.
• Support awareness and engagement of Accor’s loyalty program (ALL – Accor Live Limitless) through digital campaigns, guest communications, and targeted messaging across appropriate channels.
• Ensure optimal visibility, content accuracy, and conversion performance across OTA platforms.
• Manage and enhance the hotel's online reputation across review sites and social platforms.
• Conduct competitive benchmarking and market analysis to maintain digital leadership within the hotel’s comp set.
• Identify digital trends and insights, adapting strategies to improve performance and customer engagement.
• Build and maintain strong partnerships with digital agencies and external vendors.
• Stay up to date with emerging digital technologies and recommend their adoption where appropriate.

Qualifications

Your experience and skills include:

• Minimum 5 years of experience in digital marketing/e-commerce, preferably within the hospitality or retail sectors.
• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field.
• Fluent in English (written and spoken); additional language(s) a plus.
• Strong expertise in digital marketing strategies, tools, analytics, and platforms.
• Proficiency in content marketing, CRM, paid advertising, and social media management.
• Excellent communication, presentation, and relationship-building skills.
• Data-driven, analytical mindset with a passion for innovation and continuous improvement.
• Energetic, proactive, and results-oriented with the ability to work independently and cross-functionally.

Additional Information

Visa requirements:

Please note that you must be eligible to live and work in Dubai. Swissotel Al Ghurair & Swissotel Living Al Ghurair will cover visa costs and flights for selected candidates from place of origin.

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.

Why work for Accor?

Guided by our purpose “Pioneering the Art of Responsible Hospitality, Connecting Cultures, with Heartfelt Care.” we empower every team member to bring their passion and creativity to life.

At Accor, we believe that hospitality is a work of heart. We understand the ways in which individual passion for our work and a shared sense of accomplishment create a more rewarding experience for our guests. We foster this culture through a diverse and inclusive workplace that values the contribution of each and every member of our team. We are committed to taking positive action in terms of business ethics and integrity, responsible tourism, sustainable development, community outreach, and diversity and inclusion. With an expansive portfolio of iconic hotels and brands, Accor offers boundless opportunities for career advancement and professional development across the globe.

Joining the team where you can be all you are, grow and create your path, work with purpose, and enjoy and feel valued.

By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo! #HOSPITALITY IS A WORK OF HEART