Digital Marketing Manager

NOVOTEL; Dubai; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player seeks a dynamic Digital Marketing Manager to lead innovative marketing strategies and drive online presence. This role involves building comprehensive digital plans, executing diverse marketing activities, and analyzing performance metrics to optimize campaigns. The ideal candidate will possess a strong background in digital marketing, particularly within hospitality, and demonstrate excellent project management and analytical skills. Join a forward-thinking team dedicated to enhancing customer engagement and brand visibility across multiple channels, all while thriving in a fast-paced environment.

Qualifications

• Proven experience in digital marketing, preferably in hospitality.
• Strong knowledge of digital marketing channels and tools.

Responsibilities

• Build and manage the digital yearly plan and budget for the hotel.
• Plan and execute all digital marketing activities across channels.
• Analyze and report on performance against ROI and KPIs.

Skills

Digital Marketing

SEO

Social Media Marketing

Email Marketing

Analytical Skills

Project Management

Creative Thinking

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Marketing

Bachelor's degree in Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Email Marketing Platforms

Job description

Job Responsibilities

1. Build the digital yearly plan and budget for the hotel across both direct and indirect channels.
2. Contribute to hotel strategy by working closely with key stakeholders from Marketing, Sales, Revenue, PR, and F&B departments.
3. Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (direct & indirect).
4. Plan and execute all digital marketing activities, including but not limited to SEO/SEA, emailing, social media, display advertising, Metasearch, and influencer collaborations.
5. Report and analyze the performance of web direct and indirect channels.
6. Measure and report the performance of all digital marketing campaigns against goals such as ROI and KPIs.
7. Ensure the hotel's presence across key social platforms relevant to target markets and oversee social content production.
8. Handle CRM and email marketing campaigns using third-party tools for Rooms, F&B, and other outlets, in line with strategy and corporate guidelines.
9. Monitor and assist in maintaining rate parity across all distribution channels in collaboration with the Revenue Director/Manager.
10. Manage the hotel's online reputation and image.
11. Regularly review and monitor competitors to maintain content quality and offer competitiveness.
12. Identify trends and insights to optimize marketing spend and performance.
13. Brainstorm and implement new and creative growth strategies.
14. Utilize strong analytical skills to evaluate the customer experience across multiple channels and touchpoints.
15. Ensure visibility and increased usage of the Accor App across the hotel.
16. Collaborate with agencies and vendor partners.
17. Evaluate emerging technologies and provide leadership for their adoption where appropriate.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
• Proven experience in digital marketing, preferably within the hospitality industry or a related sector.
• Strong knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing analytics tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent communication, collaboration, and project management skills.
• Ability to multitask, prioritize, and work effectively in a fast-paced environment.
• Creative thinking and problem-solving skills, with a passion for industry trends and best practices.
• Strong attention to detail and dedication to high-quality work.