Digital Marketing Manager

Alliance International Consulting Firm; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A leading consulting firm in Dubai is looking for a Senior Digital Marketing Manager to lead and optimize digital marketing strategies across various channels. The ideal candidate will have extensive experience in managing SEO/SEM, email campaigns, and social media, with a proven track record in data-driven decision-making. You will collaborate with internal teams and drive innovative marketing solutions to enhance customer engagement and brand presence.

Qualifications

• 10-15 years of experience in digital marketing.
• Experience with A/B and multivariate testing.
• Up-to-date with latest online marketing trends and practices.

Responsibilities

• Develop and optimize digital marketing campaigns across all channels.
• Lead integrated digital marketing campaigns from concept to execution.
• Measure and report performance of all digital marketing campaigns.

Skills

SEO

SEM

Email Marketing

Social Media

Analytical Skills

Data-Driven Thinking

Education

BS/MS degree in marketing or a related field

Tools

Google Analytics

Ad Serving Tools

DART

Atlas

Google AdWords

Job description

BS/MS degree in marketing or a related field

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and display advertising campaigns

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

Working knowledge of ad serving tools (e.g., DART, Atlas)

Experience in setting up and optimizing Google AdWords campaigns

Strong analytical skills and data-driven thinking

Up-to-date with the latest trends and best practices in online marketing and measurement

Location: Dubai

Created Date: 2025-01-23

End Date: 2025-07-24

Experience: 10 - 15 years

Openings: 1

Primary Responsibilities :

Develop, implement, track, and optimize digital marketing campaigns across all digital channels.

Lead integrated digital marketing campaigns from concept to execution, working with marketing teams, supporting teams, and vendors.

Plan and execute all digital marketing activities including SEO/SEM, email, social media, and display advertising campaigns.

Design, build, and maintain our social media presence.

Measure and report the performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).

Identify trends and insights, optimize spend and performance based on data.

Brainstorm new and creative growth strategies.

Plan, execute, and measure experiments and conversion tests.

Collaborate with internal teams to create landing pages and optimize user experience.

Utilize analytical skills to evaluate customer experience across channels and touchpoints.

Optimize user funnels and conversion points.

Collaborate with agencies and vendors.

Evaluate emerging technologies and provide thought leadership for adoption where appropriate.

Experience Requirements:

Degree in marketing or a related field.

Experience in managing SEO/SEM, marketing database, email, social media, and display advertising campaigns.

Creative with target audience identification and digital campaign development.

Experience in landing page and user funnel optimization.

Experience with A/B and multivariate testing.

Knowledge of analytics tools (Google Analytics, Net Insight, Omniture, Web Trends).

Knowledge of ad serving tools (DART, Atlas).

Experience with Google AdWords campaign setup and optimization.

Analytical and data-driven mindset.

Stay updated with latest online marketing trends and practices.