Digital Marketing Manager

AccorHotel; Dubai; On-site; AED 70,000 - 120,000; Full time

Job summary

A leading company in the hospitality sector is seeking a Digital Marketing Manager to lead its digital strategies. This role involves planning, executing, and analyzing marketing activities across various digital channels to enhance hotel visibility and performance. The ideal candidate will have a strong background in digital marketing, particularly in hospitality, and a passion for innovative growth strategies. Join us to shape the future of our digital presence and drive impactful marketing initiatives.

Qualifications

• Proven experience in digital marketing, preferably in hospitality.
• Strong knowledge of digital marketing tools and techniques.
• Ability to multitask and work in a fast-paced environment.

Responsibilities

• Build and execute digital marketing plans across channels.
• Analyze and report on digital marketing performance.
• Manage hotel online reputation and competitor analysis.

Skills

Digital marketing channels

SEO

SEM

PPC

Social media marketing

Email marketing

Content marketing

Analytics tools

Project management

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Marketing

Bachelor's degree in Communications

Job description

• Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
• Contributing to Hotel Strategy working closely with key stakeholders from Marketing Sales Revenue PR F&B
• Develop quarterly and yearly ecommerce and digital marketing plans covering all digital channels and levers (Direct & Indirect)Plan and execute all digital marketing activities including but not limited to SEO/SEA emailing social media display Metasearch and influencers
• Reporting and Analysis of Web Direct and Indirect performance
• Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KIPs)Ensure hotels presence across key Social platforms relevant to the source markets and social content production
• Handle the CRM and email Marketing with the third party tool for Rooms F&B and other outlets in line with the strategy and corporate guidelines
• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
• Manage Hotels online reputation and image
• Review and monitor hotels competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Identify trends and insights and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate endtoend customer experience across multiple channels and customer touch points
• Ensure Accor App visibility and usage uplift across the hotel
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies provide leadership and perspective for adoption where appropriate

Qualifications :

• Bachelors degree in Marketing Digital Marketing Communications or related field.
• Proven experience in digital marketing preferably in the hospitality industry or related field.
• Strong knowledge of digital marketing channels tools and techniques including SEO SEM PPC social media marketing email marketing and content marketing.
• Proficiency in digital marketing analytics tools such as Google Analytics Google Ads Facebook Ads Manager and email marketing platforms.
• Excellent communication collaboration and project management skills.
• Ability to multitask prioritize tasks and work effectively in a fastpaced environment.
• Creative thinking and problemsolving skills with a passion for staying updated on industry trends and best practices.
• Strong attention to detail and commitment to delivering highquality work.

Remote Work :

No

Employment Type :

Fulltime