Digital Marketing Manager

NOVOTEL; Dubai, Abu Dhabi; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player in hospitality is seeking a Digital Marketing Manager to lead innovative marketing strategies. This role focuses on building a comprehensive digital plan that enhances the hotel’s online presence and drives engagement through various channels. The ideal candidate will collaborate with key stakeholders, analyze performance metrics, and creatively optimize campaigns. With a dynamic and fast-paced environment, this position offers the chance to make a significant impact in the digital landscape of the hospitality sector. If you are passionate about digital marketing and eager to drive success, this opportunity is perfect for you.

Qualifications

• Proven experience in digital marketing, preferably in the hospitality industry.
• Strong knowledge of digital marketing channels and tools.

Responsibilities

• Build digital yearly plan and budget for the hotel across channels.
• Develop and execute digital marketing activities including SEO and social media.

Skills

Digital Marketing

SEO

Social Media Marketing

Email Marketing

Project Management

Analytical Skills

Education

Bachelor's degree in Marketing

Bachelor's degree in Digital Marketing

Bachelor's degree in Communications

Tools

Google Analytics

Google Ads

Facebook Ads Manager

Job description

Bachelor of Business Administration(Management)

Nationality

Any Nationality

Vacancy

1 Vacancy

Job Description

Job Description

• Build Digital yearly plan and budget for the hotel across Direct & Indirect channels
• Contributing to Hotel Strategy, working closely with key stakeholders from Marketing, Sales, Revenue, PR, F&B
• Develop quarterly and yearly e-commerce and digital marketing plans covering all digital channels and levers (Direct & Indirect)Plan and execute all digital marketing activities including but not limited to SEO/SEA, emailing, social media, display, Metasearch and influencers
• Reporting and Analysis of Web Direct and Indirect performance
• Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KIPs)Ensure hotel's presence across key Social platforms relevant to the source markets and social content production
• Handle the CRM and email Marketing with the third party tool for Rooms, F&B and other outlets in line with the strategy and corporate guidelines
• Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all distribution channels
• Manage Hotel's online reputation and image
• Review and monitor hotel's competitor set on a regular basis and maintain competitiveness in terms of content quality and offer appeal
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Ensure Accor App visibility and usage uplift across the hotel
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies, provide leadership and perspective for adoption where appropriate

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, or related field.
• Proven experience in digital marketing, preferably in the hospitality industry or related field.
• Strong knowledge of digital marketing channels, tools, and techniques, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Proficiency in digital marketing analytics tools, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
• Excellent communication, collaboration, and project management skills.
• Ability to multitask, prioritize tasks, and work effectively in a fast-paced environment.
• Creative thinking and problem-solving skills, with a passion for staying updated on industry trends and best practices.
• Strong attention to detail and commitment to delivering high-quality work.

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