Digital Marketing Manager

Rotana Hotels; Abu Dhabi; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading hospitality group in Abu Dhabi is seeking a Digital Marketing Manager to lead performance marketing campaigns. This role requires expertise in managing paid media, SEO, analytics, and collaborating with creative teams. The candidate will drive digital strategy and outcomes, working closely with various stakeholders to optimize overall marketing effectiveness.

Qualifications

• Proven experience in digital marketing and campaign management.
• Ability to analyze data and translate findings into actionable strategies.
• Strong understanding of SEO, SEM, and CRM practices.

Responsibilities

• Develop and manage integrated digital marketing campaigns.
• Conduct performance marketing and optimize media operations.
• Own end-to-end performance reporting using various analytics platforms.

Skills

Campaign Planning

Digital Analytics

SEO

CRM

Paid Media Management

Tools

Google Analytics 4

Google Tag Manager

Meta Ads Manager

Looker Studio

Job description

The Digital Marketing Manager supports the Corporate Director of Performance Marketing in planning, executing, optimizing, and reporting on full-funnel digital marketing campaigns across Rotana's digital ecosystem. This includes managing paid media (search, social, display, programmatic), owned web channels, CRM, and campaign analytics.

The role also includes digital marketing analyst functions from setting up tracking and attribution models to performance reporting and data storytelling.

General Duties & Responsibilities:

1. Campaign Planning & Execution

• Develop and manage integrated digital marketing campaigns to drive traffic, engagement, bookings, and conversions.
• Execute paid media campaigns across platforms including:
  o Google Ads
  o Meta Ads Manager (Facebook, Instagram)
  o LinkedIn Ads, YouTube Ads
  o Programmatic advertising
• Collaborate with creative teams to develop campaign assets (copy, visuals, landing pages).
• Ensure campaigns are aligned with brand and regional marketing plans.

2. Performance Marketing & Paid Media Operations

• Set up campaign structures, audiences, budgets, and bidding strategies.
• Implement ad tracking via Google Tag Manager (GTM), Meta Pixel, and other tags.
• Manage budget pacing and optimize bids based on performance metrics (CPC, CPA, ROAS).
• Monitor conversion tracking and lead funnel performance daily.

3. Digital Analytics & Reporting

• Own end-to-end performance reporting using:
  o Google Analytics 4 (GA4)
  o Looker Studio (formerly Data Studio)
  o Google Search Console
  o Meta Business Suite
• Build dashboards for internal stakeholders that showcase KPIs such as traffic, CTR, conversion rate, ROAS, cost per acquisition (CPA), and customer lifetime value (CLTV).
• Conduct in-depth data analysis to identify trends, opportunities, and areas for optimization.
• Implement A/B tests and interpret results.

4. Website & Conversion Optimization

• Work with web team to ensure landing pages are mobile-optimized, SEO-compliant, and conversion-focused.
• Conduct user journey and funnel analysis to reduce drop-off rates and improve goal completions.

5. CRM, Email & Retargeting Campaigns

• Coordinate with CRM teams to integrate lifecycle campaigns and retargeting audiences.
• Build custom audiences for remarketing and lookalike campaigns.
• Use customer segmentation for email targeting and retention.

6. SEO & Content Optimization

• Monitor and improve on-page SEO performance.
• Assist in keyword strategy and content gap analysis.
• Collaborate with content teams to optimize landing pages and blog content for SEO ranking.

7. Team Collaboration & Training

• Work with hotel-level marketing teams to guide them on digital best practices.
• Train junior team members or hotel marketers on analytics basics, reporting, and campaign execution.

8. Innovation & Technology

• Stay current on emerging trends in performance marketing, AI-powered media buying, cookieless tracking, and attribution modeling.
• Evaluate new martech and adtech platforms to recommend adoption.