Digital Marketing Lead (Google Ads specialist)

Deluxe Holiday Homes; Dubai; On-site; AED 120,000 - 150,000; Full time

Job summary

A leading vacation rental management firm in Dubai is looking for a Landlord Support Executive to manage Google Ads campaigns and enhance lead generation. The ideal candidate will have over 3 years of experience in campaign management in the real estate sector and a strong understanding of the local market. This role offers competitive remuneration and opportunities for career growth.

Qualifications

• Minimum of 3+ years managing Google Ads campaigns, ideally in Dubai's real estate or tourism industries.
• Strong understanding of the Dubai real estate market, customer behavior, and current trends.
• Proficiency in analytics tools for performance tracking.

Responsibilities

• Plan, execute, and manage Google Ads campaigns to generate leads.
• Conduct in-depth keyword research and develop strategies.
• Collaborate with teams to create compelling ad copy and visuals.

Skills

Campaign Management

Keyword Research & Strategy

Ad Copy & Creative Development

Audience Targeting

Budget Management

Education

Bachelor’s degree in Marketing or Business

Tools

Google Ads

Google Analytics

Google Tag Manager

Job description

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Posted:

29.07.2025

Expiry Date:

12.09.2025

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Job Description:

Deluxe Holiday Homes is Dubai's leading vacation rental management firm, boasting a comprehensive suite of services that spans across vacation rentals, property management, real estate brokerage, and more. With a commitment to innovation, professionalism, and excellence, we manage over 680+ properties and employ a dedicated team of over 240+ professionals.

About the Role:
As a Landlord Support Executive at Deluxe Holiday Homesyou will be responsible for maintaining positive relationships with property owners, ensuring their needs are met, and coordinating communication between owners and our team.

Responsibilities:

Campaign Management: Plan, execute, and manage Google Ads campaigns (Search, Display, YouTube, and Remarketing) to generate traffic, leads, and conversions for Dubai holiday homes and real estate projects.

Keyword Research & Strategy: Conduct in-depth keyword research tailored to the Dubai real estate market, creating strategies that align with business objectives.

Ad Copy & Creative Development: Collaborate with the content and design teams to produce compelling ad copy, visuals, and optimized landing pages for lead generation.

Audience Targeting: Utilize advanced audience targeting strategies, including geo-targeting, custom intent audiences, and remarketing lists to capture Dubai-based homeowners and tourists from Europe and Asia.

Budget Management: Effectively manage and allocate ad budgets, ensuring maximum efficiency and high ROAS.

Campaign Tracking & Reporting: Monitor and analyze campaign performance metrics (CPC, CTR, CPL, CPqL, and ROI) and provide actionable insights for continuous optimization.

Optimization & A/B Testing: Conduct A/B testing on ads, keywords, and landing pages to drive performance improvements and enhance lead quality.

Google Analytics & Conversion Tracking: Set up and manage Google Analytics and Google Tag Manager for accurate tracking and reporting on campaign performance.

Market Research: Stay current with trends in the Dubai real estate market and implement strategies to capture relevant audiences.

Collaboration: Work closely with internal teams, including sales and real estate departments, to ensure alignment between marketing campaigns and broader business objectives.

Requirements:

Experience: Minimum of 3+ years managing Google Ads campaigns, ideally within Dubai’s real estate or tourism industries. Experience with additional platforms like Yandex Ads, Facebook Ads, or LinkedIn Ads is a plus.

Market Knowledge: Strong understanding of the Dubai real estate market, property types, customer behavior, and current trends.

Technical Skills: Proficiency in Google Ads, Google Analytics, Google Tag Manager, and other analytics tools for performance tracking.

Analytical Skills: Ability to analyze campaign data, generate insights, and recommend optimizations.

Budget Management: Experience managing large ad budgets and optimizing for the highest ROI.

Creativity: Ability to develop compelling ad copy and visuals that attract buyers in the Dubai market.

Remote Work Skills: Self-motivated with strong time management and communication skills for effective remote collaboration.

Education: Bachelor’s degree in Marketing, Business, or related field is preferred but not mandatory.