Digital Marketing Lead (Arabic speaking)

Client of Dawaam; United Arab Emirates; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading company in the Interior Designing sector is seeking a Digital Marketing Lead fluent in Arabic. This role involves developing and executing digital marketing strategies, managing campaigns across various channels, and engaging with clients. The ideal candidate will have a strong background in SEO/SEM, content creation, and B2B marketing within the UAE. Competitive compensation and benefits are offered.

Benefits

Visa

Yearly ticket allowance

Medical insurance

Petrol allowance

Qualifications

• 4-5 years of hands-on digital marketing experience in the UAE.
• Fluent in Arabic (spoken and written).

Responsibilities

• Design and implement social media and digital marketing strategies.
• Plan and execute digital campaigns across various channels.
• Monitor SEO performance and campaign analytics.

Skills

SEO

SEM

Digital Marketing

Communication

Content Creation

Education

Bachelor's degree in Marketing

Tools

Google Ads

Google Analytics

Photography

Videography

Job description

Digital Marketing Lead (Arabic speaking)

Bachelor of Business Administration (Management)

Vacancy: 1

Job Description

Main Purpose of the Job: The Digital Marketing Lead is responsible for developing and executing comprehensive digital marketing strategies tailored to the Joinery, Fit-out, Events, and Contracting sectors. This includes analyzing market trends, identifying customer needs, monitoring competitors, and implementing multi-channel campaigns to enhance brand visibility and generate leads. The role involves hands-on execution across SEO/SEM, web, email, social media, and content marketing to drive engagement and business growth.

Main Responsibilities:

• Design and implement social media and digital marketing strategies aligned with business goals.
• Perform research on market trends, customer preferences, and competitor activities.
• Plan and execute digital campaigns, including web, SEO/SEM, email, social media, and display advertising.
• Create, edit, and publish engaging content (text, images, videos) for daily social media activity.
• Monitor SEO performance, web traffic metrics, and campaign analytics; report insights and suggest improvements.
• Collaborate with designers and copywriters to ensure informative and visually appealing content.
• Support business units with marketing tools such as presentations, bumpers, and visual content.
• Represent the company professionally during client tours of the office, factory, and production sites.
• Conduct photography, videography, and content creation for ongoing and completed projects.
• Manage design and branding across all social media platforms (e.g., profile pictures, banners, blog layouts).
• Engage with followers, respond to inquiries, and maintain active community management.
• Propose and run brand awareness activities, including promotions and social campaigns.
• Stay updated with emerging tools and trends in digital marketing, AI applications, and design software.
• Monitor competitive activity and adjust strategies to maintain brand competitiveness.
• Represent the company professionally, including public speaking and appearing in video content.
• Operate independently while coordinating across departments to achieve marketing goals.

Minimum Requirements:

• Bachelor's degree in Marketing or a related field.
• Fluent in Arabic (spoken and written).
• 4-5 years of hands-on digital marketing experience in the UAE.
• Strong background in SEO/SEM, Google Ads, and Google Analytics.
• Solid understanding of B2B marketing and lead generation in Fit-out, Events, Contracting, and Construction sectors.
• Proven experience managing social media and digital campaigns end-to-end.
• Proficiency in content creation, photography, videography, and editing tools.
• Excellent communication, coordination, and presentation skills, with experience in project tours and client management on-site.
• Ability to manage marketing budgets and optimize resource utilization.
• Tech-savvy with a keen eye for design, detail, and storytelling.
• Self-starter with high energy, flexibility, and a creative approach to problem-solving.
• Comfortable working on construction sites to gather visual content.
• Strong team player with leadership and multitasking abilities.

Compensation: 15,000 AED + Visa + yearly ticket allowance + medical insurance + petrol allowance (sites)

Company Industry: Interior Designing

Department / Functional Area:

• Marketing
• Brand Management
• Marketing Research
• Digital Marketing

Keywords: Digital Marketing Lead (Arabic Speaking)

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