Digital Marketing Lead

Lalamove; Dubai; On-site; AED 60,000 - 100,000; Full time

Job summary

An established industry player is seeking a Performance Marketing Lead to drive user acquisition in Dubai. This role involves leveraging data to optimize PPC campaigns across platforms like Google Ads and Facebook Ads. You'll be at the forefront of creating innovative marketing strategies, analyzing performance metrics, and conducting A/B testing to refine approaches. If you have a passion for digital marketing and a knack for problem-solving, this is a fantastic opportunity to make a significant impact in a dynamic environment.

Qualifications

• 3+ years in digital marketing for e-commerce or tech.
• Strong understanding of digital marketing funnels and PPC.

Responsibilities

• Drive user acquisition growth through online advertising.
• Optimize PPC campaigns using conversion data.

Skills

Performance Marketing

Google Ads

Facebook Ads

Data Analysis

A/B Testing

SEO Optimization

Conversion Optimization

Content Marketing

Problem Solving

Multitasking

Education

Bachelor's Degree in Marketing or related field

Tools

Google Analytics

Google Search Console

Facebook Ad Manager

Google Sheets

Job description

We are currently looking for a talented and driven Performance Marketing Lead to join our team in Dubai. As we expand our presence and capabilities in Dubai, it becomes increasingly important to raise awareness and boost user acquisition through online advertising. Your key objective would be to drive User Acquisition growth for our Dubai market.

What we seek:

• Performance Marketing mindset: To use all available conversion data to make informed decisions in optimizing PPC campaigns not limited to Google Ads & Facebook Ads. Ensuring to hit main KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, Cost Per Acquisition, within the given budget
• Data Driven: To analyze and utilize existing data from various tools and platforms on hand to make informed decisions. Creating end to end marketing campaigns based on data research and analysis
• Expert in Google Ads & Paid Social: Have hands-on executional experience in managing Google Ads, Facebook Ads, other paid social platforms
• Test & Learn Mentality: To be open enough to try new channels & learn from them. A/B testing targeting, strategies and creatives.
• Problem-solver: To be able to find creative online campaigns to move User and Driver Acquisition numbers.
• User Empathy: To be able think from a perspective of a user or a driver & build user journeys which are seamless.
• High autonomy: Self-organized, passionate with a can-do attitude and own end-to-end projects. Performs other duties that may be assigned by management from time to time

What You'll Need:

• A minimum of 3 years experience in digital marketing for e-commerce or tech industry
• Knowledge in digital marketing funnels and application of advanced setup functionality with paid ads for performance ad platform (e.g. SEM and PPC)
• A strong understanding of ad formats in Google
• Experience in setting up remarketing/retargeting ads
• Experience in conducting SEO optimization, keyword analysis, conversion optimization, and content marketing
• Experience in running A/B testing
• Experience in collecting and analyzing data
• The ability to source information and learn on the fly
• An analytical and critical thinking mindset
• Independence, drive, and ability to work in a team
• Familiarity with Google Sheet, Google Analytics, Google Search Console, Facebook Ad Manager, and other digital marketing tools
• An ability to multitask and perform under tight deadlines
• Good command of English

To all candidates- Lalamove respects your privacy and is committed to protecting your personal data.

This Notice will inform you how we will use your personal data, explain your privacy rights and the protection you have by the law when you apply to join us. Please take time to read and understand this Notice. Candidate Privacy Notice: https://www.lalamove.com/en-hk/candidate-privacy-notice