Digital Marketing Executive for Clinic/Wellness Center

Ontime Group; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

Ontime Group is seeking a Digital Marketing Executive for its Clinic/Wellness Center division in Dubai. The role involves enhancing digital presence and patient engagement through tailored marketing strategies, content management, and performance analysis. Ideal candidates will have a marketing degree and digital marketing experience, especially in the healthcare sector.

Qualifications

• Experience in digital marketing, preferably in healthcare.
• Strong understanding of digital marketing techniques.
• Ability to create engaging content tailored for healthcare.

Responsibilities

• Develop and implement digital marketing strategies for the clinic.
• Analyze online performance metrics to drive patient acquisitions.
• Coordinate online advertising campaigns and respond to feedback.

Skills

Digital marketing techniques

Patient engagement strategies

Analytical skills

Communication skills

Content creation

SEO knowledge

Social media advertising

Organizational skills

Education

Bachelor's degree in marketing or communications

Tools

Google Analytics

Job description

Description

Ontime Group is looking for a dedicated and innovative Digital Marketing Executive for our Clinic/Wellness Center division. This role will focus on enhancing our digital footprint and patient engagement through targeted marketing initiatives that promote our health and wellness services.

Responsibilities:

• Develop and implement digital marketing strategies specifically tailored for our clinic and wellness center services
• Create curate and manage content that resonates with our target audience across social media email newsletters and our website
• Analyze online performance metrics to improve patient engagement and drive new patient acquisitions
• Conduct research on health and wellness trends to inform marketing content and strategy
• Coordinate online advertising campaigns including PPC social media ads and display ads ensuring they align with our brand messaging
• Collaborate with healthcare professionals to create educational and promotional materials that highlight our services
• Monitor and respond to online reviews and feedback to enhance our online reputation
• Stay updated with the latest digital marketing strategies and healthcare marketing trends

Requirements

• Bachelors degree in marketing communications or a related field
• Experience in digital marketing preferably within a healthcare or wellness context
• Strong understanding of digital marketing techniques and patient engagement strategies
• Ability to create engaging and informative content tailored for a healthcare audience
• Excellent communication skills both verbal and written
• Familiarity with analytics tools (e.g. Google Analytics) and SEO as they relate to healthcare services
• Strong organizational abilities and attention to detail
• Experience with social media platforms and advertising tools
• Passion for health and wellness and understanding of patient needs