Digital Marketing Executive

Bits Secure IT Infrastructure LLC; Dubai; On-site; AED 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Digital Marketing Specialist to drive innovative marketing strategies. This role involves developing and managing campaigns across multiple channels, optimizing content for SEO, and leveraging PPC advertising to enhance visibility. The ideal candidate will have a strong background in digital marketing, with expertise in tools like Google Ads and SEMrush. Join a collaborative team where your creativity and analytical skills can shine, as you contribute to the company's growth and success in the digital landscape.

Benefits

Competitive salary

Performance-based bonuses

Opportunities for professional development

Collaborative work environment

Qualifications

• Proven experience in digital marketing with a focus on PPC and SEO.
• Strong analytical skills to interpret data and make informed decisions.

Responsibilities

• Develop and manage digital marketing campaigns across various channels.
• Monitor and analyze campaign performance using tools like Google Analytics.

Skills

PPC Management

SEO Optimization

Google Ads

Google Analytics

Analytical Skills

Content Creation

Social Media Advertising

Creative Problem Solving

Education

Bachelor's degree in Marketing

Certification in Google Ads

Tools

SEMrush

Ahrefs

Job description

Digital Marketing Specialist

• Develop, implement, and manage digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
• Conduct keyword research and optimize website content for SEO to improve organic search rankings and drive traffic.
• Plan, execute, and optimize PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising.
• Monitor and analyze campaign performance using tools like Google Analytics, SEMrush, and other analytics platforms.
• Create engaging and SEO-friendly content.
• Stay up-to-date with the latest digital marketing trends and best practices.
• Manage and optimize the company's website for improved user experience and conversion rates.
• Generate regular reports on campaign performance and provide actionable insights for improvement.

Desired Candidate Profile

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience in digital marketing, with a strong focus on PPC and SEO.
• Proficiency in using digital marketing tools such as Google Ads, Google Analytics, SEMrush, Ahrefs, and social media advertising platforms.
• Strong analytical skills and the ability to interpret data to make informed decisions.
• Excellent communication and teamwork skills.
• Creative thinking and problem-solving abilities.
• Up-to-date with the latest trends and best practices in digital marketing and SEO.

Preferred Qualifications:

• Experience with A/B testing and conversion rate optimization.
• Knowledge of HTML, CSS, and basic web development principles.
• Certification in Google Ads or other relevant digital marketing certifications.
• Competitive salary and performance-based bonuses.
• Opportunities for professional development and growth.
• A collaborative and supportive work environment.

Note: Please note that the latter part of the original description pertains to a different role at Bits Secure IT Infrastructure LLC, which should be separated or clarified as a different job posting. For this job, focus on the digital marketing responsibilities and requirements.