Digital Marketing Executive

Sharaf DG Energy; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading energy solutions provider in Dubai is seeking an experienced Digital Marketing Specialist to drive B2C and B2B lead generation campaigns. The ideal candidate will have over 3 years of hands-on experience in digital marketing, bilingual skills in English and Arabic, and a solid understanding of SEO and social media strategies. This role offers the chance to work with a dynamic team focused on innovative marketing solutions.

Qualifications

• 3+ years of experience in digital campaigns, events, demand generation and hands-on execution of paid campaigns.
• Strong ability to build models and reports, study performance metrics.

Responsibilities

• Generate leads using digital marketing tactics.
• Execute paid campaigns across various platforms.
• Optimize landing pages for better conversion.

Skills

Content creation skills

Bilingual (English & Arabic)

Digital marketing skills

Campaign management

Tools

Google Analytics

Adwords

Facebook Ads

LinkedIn Ads

Job description

1. B2C and B2B Lead generation using aspects of Digital Marketing components such as SEO, Social media marketing and ads
management, Email marketing, WhatsApp API and SMS marketing, SEM (Search Engine Marketing).
2. Should have experience in driving Lead generation campaigns, social reach activities in LinkedIn, Ad copy, Bidding strategy, LinkedIn ads, Google ads
3. Social media paid campaigns and optimization to minimize cost per click, Lead generating campaigns
4. Landing page creation / Optimization.
5. Keyword research, Identifying qualified keywords, Targeted keyword ranking improvement, using On-page & Off-page SEO strategy.
6. Coordinate with design creators (inhouse staff and agencies ) and execute content-driven campaigns.
7. Bilingual (English & Arabic) is a plus.



Requirements

• 1. Content creation skills
  
• 2. Job Location: Dubai, UAE
  
• 3. 3+ years of experience in digital campaigns, events, demand generation and hands-on execution of paid campaigns (Must)
  
• 4. English & Arabic ( bilingual )
  
• 5. Experience running campaigns across paid digital and social channels. (Adwords, Display, Facebook, LinkedIn, Twitter)
  
• 6. Knowledge of digital marketing including SEO, social media marketing, email marketing, marketing automation, marketing analytics and CRM tools such as Google Analytics
  
• 7. Strong ability to build models and reports, study performance metrics across the entire funnel, and use data-driven insights to deliver results.