Digital Marketing Executive

Dewan Consultants; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

Join a forward-thinking company as a Digital Marketing Executive, where your creativity and analytical skills will drive impactful online marketing strategies. In this dynamic role, you will be responsible for planning, executing, and optimizing campaigns across multiple digital channels, including SEO, SEM, and social media. Collaborate with cross-functional teams to produce high-quality content and analyze performance metrics to enhance business growth. This is an exciting opportunity to make a significant impact in a rapidly evolving digital landscape, where your contributions will be valued and recognized.

Qualifications

• Bachelor's degree in Marketing or Business is essential.
• Proven experience in digital marketing roles is required.

Responsibilities

• Develop and implement digital marketing strategies to achieve business goals.
• Plan and execute digital marketing campaigns across various platforms.

Skills

SEO

SEM

Email Marketing

Social Media Marketing

Content Strategy

Analytical Skills

Creative Problem Solving

Time Management

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Google Ads

Google Analytics

Facebook Ads Manager

SEMrush

Ahrefs

WordPress

Mailchimp

HubSpot

Job description

Job Title: Digital Marketing Executive

Location: Dubai
Employment Type: Full Time
Salary Offered: 4k AED - 5 AED

Job Summary
We are looking for a dynamic and creative Digital Marketing Executive to join our team. The ideal candidate will be responsible for planning, executing, and optimizing online marketing strategies across multiple platforms. This role requires a blend of creativity, analytical skills, and a passion for driving business growth through digital channels.

Key Responsibilities

1. Strategy and Planning
   
   • Develop and implement digital marketing strategies to achieve business objectives.
   • Identify trends and insights to optimize spend and performance.
2. Campaign Management
   
   • Plan and execute all digital marketing campaigns including SEO, SEM, email marketing, social media, and display advertising.
   • Create and monitor paid advertising campaigns on Google Ads, Facebook, Instagram, LinkedIn, etc.
   • Conduct A/B testing to improve campaign performance.
3. Content Management
   
   • Collaborate with content writers and designers to produce high-quality marketing materials.
   • Manage the company’s website ensuring it is optimized for user experience and search engines.
   • Publish and schedule engaging content on social media platforms.
4. SEO and Analytics
   
   • Conduct keyword research and implement SEO best practices to improve organic search rankings.
   • Monitor and analyze website traffic and user behavior using Google Analytics and other tools.
   • Generate performance reports and provide actionable insights to stakeholders.
5. Email Marketing and Automation
   
   • Design and manage email marketing campaigns to nurture leads and retain customers.
   • Implement and manage marketing automation tools for better efficiency.
6. Collaboration and Reporting
   
   • Work closely with sales, design, and development teams to align digital efforts with overall business goals.
   • Prepare monthly reports on campaign performance and ROI.

Key Requirements

1. Education and Experience
   
   • Bachelor's degree in Marketing, Business, or a related field.
   • Years of proven experience in digital marketing or related roles.
2. Technical Skills
   
   • Proficient in tools such as Google Ads, Google Analytics, Facebook Ads Manager, SEMrush, Ahrefs, etc.
   • Hands-on experience with content management systems (e.g. WordPress).
   • Familiarity with email marketing platforms (e.g. Mailchimp, HubSpot).
3. Core Competencies
   
   • Strong understanding of SEO, SEM, social media marketing, and content strategy.
   • Analytical mindset with the ability to interpret data and provide actionable insights.
   • Excellent communication and collaboration skills.
   • Creative problem-solving and time-management abilities.
4. Preferred Skills (Optional)
   
   • Experience in e-commerce marketing or conversion rate optimization.
   • Certifications in Google Analytics, Google Ads, or other relevant areas.