Digital Marketing Executive

Acoup Institute Inc.; Dubai; On-site; AED 40,000 - 80,000; Full time

Job summary

An innovative firm is seeking a creative Digital Marketing Executive to elevate its online presence and engage audiences across various platforms. This role involves crafting compelling content, managing social media interactions, and executing targeted advertising campaigns to drive lead generation. The ideal candidate will possess a strong understanding of digital marketing trends, excellent communication skills, and the ability to analyze performance data to optimize strategies. Join this dynamic team and contribute to impactful marketing initiatives that resonate with a diverse audience.

Qualifications

• Bachelor’s degree in marketing or related field is required.
• Certifications in digital marketing or social media management are a plus.

Responsibilities

• Develop and publish engaging content to grow our online community.
• Monitor user-generated content and ensure compliance with guidelines.
• Engage with potential clients through social media to nurture leads.

Skills

Social Media Management

Content Creation

Digital Marketing

Analytical Skills

Communication Skills

Education

Bachelor’s Degree in Marketing

Certifications in Digital Marketing

Job description

We are looking for a creative and results-driven Digital Marketing Executive to enhance our online presence, engage with our audience, and generate leads through various digital platforms. The ideal candidate will assist in content creation, online engagement, and digital advertising efforts.

Key Responsibilities :

• Develop, share, and publish engaging daily content to connect with and grow our online community.
• Monitor and moderate user-generated content, ensuring compliance with community guidelines and company policies.
• Engage with potential clients through social media to capture and nurture leads.
• Track, analyse, and record social media performance data while maintaining best practices.
• Assist in planning and executing online advertising campaigns across social media and other digital platforms.

Required Education & Qualifications :

• Bachelor’s degree in marketing, Communications, Digital Media, or a related field.
• Certifications in digital marketing, social media management, or related fields.

Required Experience :

• Prior experience in digital marketing, social media management, or content creation.
• Hands-on experience with social media platforms and their advertising tools.
• Experience in lead generation and customer engagement through digital channels is a plus.

Skills Required :

• Strong understanding of social media trends, algorithms, and engagement strategies.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret performance data and optimize strategies.
• Creativity in content creation and campaign execution.
• Ability to multitask and work in a fast-paced environment.