Digital Marketing Executive

Lalamove; Dubai; On-site; USD 40,000 - 60,000; Full time

Job summary

A leading company in the logistics and transportation sector is looking for a talented Digital Marketing Executive to enhance user acquisition in Dubai. The ideal candidate will have a performance marketing mindset, with at least 3 years of experience in driving user growth through effective PPC campaigns and data-driven strategies.

Qualifications

• At least 3 years of experience in digital marketing.
• Strong understanding of digital marketing funnels.
• Familiarity with advanced paid ad setups.

Responsibilities

• Optimize PPC campaigns to meet KPIs.
• Analyze data to create marketing campaigns.
• Manage Google Ads and Facebook Ads effectively.

Skills

Data Driven

Analytical Thinking

Problem-solving

High Autonomy

Tools

Google Ads

Facebook Ads

Google Analytics

Google Sheets

Google Search Console

Facebook Ad Manager

Job description

Join to apply for the Digital Marketing Executive role at Lalamove

We are currently looking for a talented and driven Performance Marketing Executive to join our team in Dubai. As we expand our presence and capabilities in Dubai, it becomes increasingly important to raise awareness and boost user acquisition through online advertising. Your key objective would be to drive User Acquisition growth for our Dubai market.

What We Seek

• Performance Marketing mindset : Use all available conversion data to optimize PPC campaigns across platforms like Google Ads & Facebook Ads, aiming to meet KPIs such as Driver Leads, Customer Acquisition, Business Leads, Cost Per Lead, and Cost Per Acquisition within the budget.
• Data Driven : Analyze and utilize data from various tools and platforms to create end-to-end marketing campaigns based on research and analysis.
• Expert in Google Ads & Paid Social : Hands-on experience managing Google Ads, Facebook Ads, and other paid social platforms.
• Test & Learn Mentality : Open to trying new channels, strategies, and creatives, with a focus on A / B testing.
• Problem-solver : Ability to craft creative online campaigns to enhance User and Driver Acquisition.
• User Empathy : Think from the perspective of users and drivers to build seamless user journeys.
• High autonomy : Self-organized, passionate, proactive, with the ability to own end-to-end projects.

What You'll Need

• At least 3 years of experience in digital marketing within e-commerce or the tech industry.
• Knowledge of digital marketing funnels and advanced paid ad setups (SEM, PPC).
• Strong understanding of Google ad formats.
• Experience setting up remarketing / retargeting campaigns.
• Experience in SEO, keyword analysis, conversion optimization, and content marketing.
• Proficiency in A / B testing and data analysis.
• Ability to quickly source information and learn new tools.
• Analytical and critical thinking skills.
• Independence, drive, and team collaboration skills.
• Familiarity with tools like Google Sheets, Google Analytics, Google Search Console, Facebook Ad Manager.
• Ability to multitask and meet tight deadlines.
• Good command of English.

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• Seniority level : Mid-Senior level
• Employment type : Full-time
• Job function : Marketing and Sales
• Industries : Transportation, Logistics, Supply Chain, Storage, and Information Services

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Location : Dubai, UAE. Posted 20 hours ago.

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