Digital Marketing Executive

Motoq General Trading LLC; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading company in Dubai is seeking a Digital Marketing Specialist to enhance brand visibility through innovative strategies. The role involves developing data-driven marketing campaigns, managing PPC ads, and creating engaging content across various platforms. Ideal candidates will have a bachelor's degree and proficiency in digital marketing tools.

Benefits

Annual Air Ticket

Bonus

Life & Medical Insurance

Paid Leaves

Qualifications

• Proficiency in digital marketing tools and analytics.
• Strong understanding of SEO and content optimization.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement data-driven digital marketing strategies.
• Conduct market research and competitive analysis.
• Manage and optimize PPC campaigns on Google Ads.

Skills

Google Analytics

SEO best practices

Content creation

Social media management

Communication skills

Education

Bachelor's degree in Education, Commerce, Business Administration, Arts

Tools

SEMrush

HubSpot

Hootsuite

Buffer

Job description

The provided job description contains relevant information but requires improved formatting and focus to enhance clarity and professionalism. Here is a refined version with better structure and removal of irrelevant details:

Job Title: Digital Marketing Specialist

Qualifications:

• Bachelor's degree in Education, Commerce, Business Administration, Arts (Communication, English), or related fields.

Nationality:

• Any European, Anglophone, CIS national, or Chinese.

Gender:

• Female candidates preferred.

Benefits:

• Annual Air Ticket, Bonus, Leaves as per Labour Law, Commission, Life & Medical Insurance, Paid Leaves, Visa.

Job Responsibilities:

1. Develop and implement data-driven digital marketing strategies to increase brand visibility and engagement across channels such as social media, SEO, and email marketing.
2. Conduct market research and competitive analysis to identify trends and opportunities, tailoring campaigns to target audiences.
3. Create compelling, optimized content for blogs, social media, and websites to drive traffic and generate leads.
4. Manage and optimize PPC campaigns on platforms like Google Ads and social media to maximize ROI.
5. Monitor and analyze campaign performance using analytics tools, providing insights for continuous improvement.
6. Collaborate with cross-functional teams, including design and sales, to ensure cohesive marketing initiatives.
7. Stay updated on digital marketing trends and incorporate innovative tactics to keep the brand competitive.
8. Engage with online communities and respond to customer inquiries to enhance brand reputation and loyalty.
9. Assist in developing marketing budgets and tracking expenditures for resource management.

Desired Candidate Profile:

• Proficiency in tools like Google Analytics, SEMrush, HubSpot, or similar platforms.
• Strong understanding of SEO best practices and web content optimization.
• Excellent written and verbal communication skills, capable of creating engaging content for diverse audiences.
• Creative mindset with innovative marketing ideas.
• Fluency in English; additional languages are a plus.
• Ability to work independently and collaboratively, demonstrating proactivity.
• Experience with social media management tools like Hootsuite or Buffer, and a proven track record in growing social media presence.

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