Digital Marketing Executive

Novel Insight Property; Dubai; On-site; AED 200,000 - 300,000; Full time

Job summary

A Dubai-based real estate brokerage is seeking a Digital Marketing Executive to manage advertising across platforms. The candidate should have at least 2 years of experience in real estate marketing in Dubai and expertise in lead generation and social media management. The role involves optimizing ad accounts, maintaining the company website, and reporting on campaign performance.

Qualifications

• Minimum 2 years real estate marketing experience in Dubai.
• Strong knowledge of Google Ads, Meta Ads, and TikTok.
• Ability to manage websites using CMS.

Responsibilities

• Manage Google Ads and social media ad accounts.
• Generate and analyze campaign performance reports.
• Update and maintain the company website.

Skills

Google Ads

Lead generation

Social media marketing

CRM tools

Content creation

Data analysis

Education

Bachelor’s degree in marketing or related field

Tools

WordPress

Google Analytics 4

Mailchimp

Job description

The Role

Experience Required : Minimum 2 years in Real Estate Marketing (UAE) LOOKING FOR IMMEDIATE JOINER About the Role We are looking for a Digital Marketing Executive with proven experience in Dubai’s real estate market. The ideal candidate will have strong expertise in lead generation and a solid track record in managing ad accounts, social media, and integrations across platforms.

Key Responsibilities

• Manage and optimize Google Ads, Meta Ads, and other social media ad accounts for lead generation
• Handle social media accounts including content posting, engagement, and reporting
• Update and maintain the company website (listings, content, tracking codes)
• Set up and manage ad account integrations, CRM integrations, and tracking codes
• Generate and analyze campaign performance reports to improve ROI
• Coordinate with internal teams to align marketing activities with business goals
• Ensure all digital campaigns comply with platform policies and company guidelines

Requirements

• Minimum 2 years real estate marketing experience in Dubai
• Strong knowledge of Google Ads, Meta Ads, TikTok, Snapchat, and LinkedIn Ads
• Hands‑on experience with CRM tools (Zoho or similar) and tracking systems (Pixels, GTM, Analytics)
• Ability to update and manage websites (WordPress or similar CMS)
• Strong understanding of lead generation funnels in the Dubai real estate market
• Proficiency in creating campaign reports and insights
• Excellent communication and organizational skills

Preferred Skills

• SEO & SEM best practices for organic growth
• Content creation and copywriting for ads, social posts, and landing pages
• Strong knowledge of Google Analytics 4 (GA4), Tag Manager, and conversion tracking
• Familiarity with email marketing platforms (Mailchimp, Zoho Campaigns, HubSpot, etc.)
• Basic graphic design and video editing skills (Canva, Photoshop, Premiere Pro)
• A/B testing and campaign optimization experience
• Knowledge of retargeting and remarketing strategies
• Understanding of marketing automation and lead nurturing workflows
• Ability to manage multiple ad budgets efficiently across platforms
• Strong data analysis and reporting skills with focus on ROI and CPL
• Experience with influencer collaborations or partnership campaigns
• Knowledge of emerging platforms and trends (TikTok, Snapchat, Threads)
• Strong project management skills to coordinate campaigns with creative team

Requirements

• Bachelor’s degree in marketing, Business Administration, or related field.
• 2 years of experience in marketing, preferably in the real estate sector.
• Strong understanding of digital marketing and lead generation strategies.

About the company

Novel Insight Property (NIP Realty) is a Dubai-based real estate brokerage firm committed to redefining excellence in property investment and lifestyle living. We specialize in curating high-value real estate opportunities across Dubais most sought-after destinations, with a focus on luxury, sustainability, and long-term investment growth.