Digital Marketing Executive

Caliberly; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Caliberly in Dubai seeks a Digital Marketing Executive to drive lead generation for the credit card DSA channel and manage campaigns across Google Ads, Meta Ads Manager, and other platforms. You will develop engaging content including blogs, social posts, and emails to attract and nurture potential customers.

The role requires 2–3 years in digital marketing, strong analytical skills, and familiarity with compliance in financial advertising.

Qualifications

• Bachelor’s degree in marketing or related field is required.
• 2–3 years of digital marketing experience, preferably in finance or credit cards.
• Proficiency with Google Ads, Meta Ads Manager, SEO tools and analytics platforms.
• Strong analytical skills and data-driven insights.
• Creative content creation and strong communication abilities.
• Knowledge of financial advertising compliance is a plus.

Responsibilities

• Plan and execute digital marketing campaigns to generate leads for the credit card DSA channel.
• Manage paid campaigns on Google Ads, Meta platforms, LinkedIn, and others.
• Develop engaging content: blogs, social posts, email campaigns to attract customers.
• Analyze performance metrics and optimize ROI.
• Collaborate with sales and compliance to ensure consistent messaging and regulatory compliance.
• Perform SEO/SEM activities to improve traffic and visibility.
• Monitor market trends and competitor activity to identify opportunities.
• Manage CRM and marketing automation to nurture leads.

Skills

Analytical skills

Content creation

Communication skills

Target-driven

Fast-paced environment

Education

Bachelor's degree in Marketing, Digital Media, or related field

Tools

Google Ads

Meta Ads Manager

SEO Tools

Analytics platforms

Job description

About the job Digital Marketing Executive

Responsibilities:

• Plan and execute digital marketing campaigns to generate leads for the credit card DSA channel.
• Manage paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and LinkedIn.
• Develop engaging content, including blogs, social media posts, and email campaigns, to attract and engage potential customers.
• Analyze campaign performance metrics and optimize for maximum ROI.
• Collaborate with the sales and compliance teams to ensure consistent messaging and adherence to regulatory standards.
• Perform SEO/SEM activities to increase website traffic and visibility.
• Monitor market trends and competitor activities to identify opportunities for innovation.
• Manage CRM and marketing automation tools to nurture leads and track customer journeys.

Requirements:

• Bachelors degree in Marketing, Digital Media, or a related field.
• 2-3 years of experience in digital marketing, preferably in the financial services or credit card sector.
• Proficiency in digital marketing tools (e.g., Google Ads, Meta Ads Manager, SEO tools, and analytics platforms).
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Creative mindset with excellent content creation and communication skills.
• Knowledge of compliance requirements in financial advertising is a plus.
• Ability to work in a fast-paced and target-driven environment.