Digital Marketing Executive

Energy Vault; Abu Dhabi; On-site; AED 200,000 - 300,000; Full time

Job summary

A leading company in the energy sector is seeking a Digital Marketing Executive to enhance their brand visibility across various digital platforms. This role involves developing and optimizing digital marketing campaigns, designing user experience strategies, and collaborating with teams to achieve marketing goals. Candidates should have a solid background in digital marketing, experience with SEO/SEM, and strong analytical skills.

Qualifications

• Proven working experience in digital marketing, preferably multilingual with a strong preference for English/Arabic.
• Demonstrable experience leading SEO/SEM campaigns and managing social media.
• Up-to-date with the latest trends and best practices in online marketing.

Responsibilities

• Plan and execute all digital marketing strategies.
• Measure and report performance of all digital marketing campaigns.
• Collaborate with internal teams to create landing pages and optimize user experience.

Skills

Digital Marketing

SEO

PPC

Analytical Skills

Education

BS/MS degree in marketing, IT or related business field

Tools

Google Analytics

Google AdWords

Job description

DigitalMarketing Executives to develop, implement, track and optimize our digitalmarketing campaigns across all digital channels. Its major role in enhancingout multi- faceted brand, building awareness within the digital space and withthe goal of improving brand recognition, coupled with the redesign anddevelopment of our company website,ecommerce platform and onlineticketing sales.

Youshouldhave a strong grasp of current marketing tools and strategies and be able tolead integrated digital marketing campaigns from concept to execution. Thedigital marketing executives will work with themarketing team, supportingteams (such as programmers), and vendors to launch campaigns on time and onbudget.

Duties &Responsibilities:

RESPONSIBILTIES

·Plan and execute all digital marketing,utilizing a range of techniques including paid search, SEO and PPC andaffiliate programmers.

·Managing marketing databases, emailcampaigns and social media channels

·Design, build and maintain our socialmedia presence and display advertising campaigns

·Measure and report performance of alldigital marketing campaigns, and assess against goals (ROI and KPIs)

·Collaborate with internal teams tocreate landing pages and optimize user experience

·Utilize strong analytical ability toevaluate end-to-end customer experience across multiple channels and customertouch points

·Evaluate emerging technologies. Providethought leadership and perspective for adoption where appropriate

Requirements

• BS/MS degree in marketing, IT or arelated business field
• ·Proven working experience in digitalmarketing, preferably multilingual with a strong preference for English/Arabicother languages also considered.
• ·Demonstrable experience leading andmanaging SEO/SEM, and managing database development, email, social media and/ordisplay advertising campaigns
• ·Creative flare with experience inidentifying target audiences and devising digital campaigns that engage, informand motivate
• ·Solid knowledge of website analyticstools (e.g., Google Analytics, NetInsight, Omniture, Webtrends, MOZ, SEORush)
• ·Working knowledge of ad-servingtools
• ·Experience in setting up and optimizingGoogle Adwords campaigns
• ·Strong analytical skills anddata-driven thinking
• ·Up-to-date with the latest trends andbest practices in online marketing and measurement