Digital Marketing Assistant - UAE National

AL TAYER GROUP LLC; Dubai; On-site; AED 30,000 - 60,000; Full time

Job summary

An established industry player is seeking a dynamic Digital Marketing Specialist to lead their Google campaigns and reporting efforts. This role involves managing all aspects of campaign performance, from keyword research to audience targeting, ensuring that the marketing strategies align with business goals. You will be at the forefront of driving customer acquisition and enhancing brand visibility through data-driven decision-making. If you are passionate about digital marketing and thrive in a fast-paced environment, this opportunity is perfect for you.

Qualifications

• Experience in running and reporting Google campaigns.
• Strong analytical skills for performance tracking and reporting.

Responsibilities

• Manage and report on Google campaigns and performance metrics.
• Conduct competitor analysis and optimize campaigns based on data.

Skills

Google Ads

Data Analysis

UTM Tracking

Keyword Research

Campaign Optimization

Education

Bachelor's Degree in Marketing

Digital Marketing Certification

Tools

Adjust

SA360

Jira

Job description

Running and reporting on Google campaigns

• Running all topline numbers for reporting dashboards for Ounass
• Reporting dashboard WoW performance by channel
• Weekly Reporting on new customer acquisition.
• Running app download reports via Adjust tool.
• Brand specific campaign performance reports
• General ad hoc data gathering/reporting requirements
• Setting up and maintaining UTM tracking tags
• Competitor analysis and data gathering to understand and collate key competitor campaigns and launch timings.
• Consolidating monthly costs
• Reporting daily on campaigns performance (ROI, IS, CTR) across accounts and markets
• Running paid advertising across SEM channels
• Keyword research for key search campaigns
• Own the ad copy creation process
• Updating all regions with new ad copies and required extensions
• Monitor and enhance active bid strategies
• Maintaining digital marketing calendar
• Communicating new brands, add to search accounts and removing discontinued brands.
• writing of paid search copy and site links, including getting these translated.
• downloading customer lists to create custom audiences.
• Setup of google search ads and social media.
• Maintain SA360 budget groups & strategies
• Ongoing SA360 Templates creation and fixing
• Audience/ remarketing lists update
• Ongoing campaigns optimization – performance based
• Briefing creatives requirements via jira
• Coordinating campaign asset delivery and translations
• Delivering assets to digital marketing analysts and ensuring campaigns go live according to deadlines.
• Assisting in coordinating other team members to ensure costs are being managed and flagging/understanding when targets are not being met

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AL TAYER GROUP LLC

Jesbin Madhusoodhanan