Digital Marketing Assistant, Ounass - UAE National

Al Tayer Group; Dubai; On-site; AED 120,000 - 200,000; Full time

Job summary

A leading retail company in Dubai is seeking a digital marketing specialist to manage Google campaigns and provide detailed performance reports. Responsibilities include keyword research, optimizing ongoing campaigns, and data analysis. The ideal candidate has proven experience in digital marketing and strong analytical skills. This role offers a dynamic work environment and opportunities for creativity in ad copy creation.

Qualifications

• Experience with managing Google campaigns and digital marketing.
• Proficiency in data analysis and reporting.
• Strong understanding of SEO and SEM strategies.

Responsibilities

• Running and reporting on Google campaigns.
• Creating and maintaining reporting dashboards.
• Keyword research for key search campaigns.
• Setting up and maintaining UTM tracking tags.
• Ongoing campaign optimization based on performance.

Skills

Google Analytics

SEO

Data Analysis

Keyword Research

Ad Copywriting

Competitor Analysis

Tools

Adjust tool

Google Ads

Jira

Job description

Running and reporting on Google campaigns

• Running all topline numbers for reporting dashboards for Ounass
• Reporting dashboard WoW performance by channel
• Weekly Reporting on new customer acquisition.
• Running app download reports via Adjust tool.
• Brand specific campaign performance reports
• General ad hoc data gathering / reporting requirements
• Setting up and maintaining UTM tracking tags
• Competitor analysis and data gathering to understand and collate key competitor campaigns and launch timings.
• Consolidating monthly costs
• Reporting daily on campaigns performance (ROI, IS, CTR) across accounts and markets
• Running paid advertising across SEM channels
• Keyword research for key search campaigns
• Own the ad copy creation process
• Updating all regions with new ad copies and required extensions
• Monitor and enhance active bid strategies
• Maintaining digital marketing calendar
• Communicating new brands, add to search accounts and removing discontinued brands.
• writing of paid search copy and site links, including getting these translated.
• downloading customer lists to create custom audiences.
• Setup of google search ads and social media.
• Maintain SA budget groups & strategies
• Ongoing SA Templates creation and fixing
• Audience / remarketing lists update
• Ongoing campaigns optimization – performance based
• Briefing creatives requirements via jira
• Coordinating campaign asset delivery and translations
• Delivering assets to digital marketing analysts and ensuring campaigns go live according to deadlines.
• Assisting in coordinating other team members to ensure costs are being managed and flagging / understanding when targets are not being met

Additional Information